Yesterday, Pazoo announced that the total number of visitors to the Pazoo.com website had tripled during May of 2013, with over 340,000 hits versus April’s 113,647. The company has stated that site traffic would have been higher if not for a crash and subsequent site glitches during May.
Pazoo is focused on providing health and wellness information through its website and television, as well as advertising for products and services. The Pazoo.com website acts as a wellness social network that has, according to the company’s press release, “an array of experts delivering vital information to improve and enhance the enjoyment of living a full and enriching life.”
Pazoo has stated that it intends to “continue to create a favorable environment to generate high-end advertising” on their website, which, based on May’s traffic, will cause advertising revenue to increase proportionately. The company expects the website to reach profitability in the fourth quarter of 2013.
This will also be dependent on Pazoo implementing new technology that the company hopes will be able to manage the site’s traffic increase. The aforementioned issues with site crashing were due specifically to the increase of users visiting the site, and it is hoped that the new measures being taken will prevent future traffic-based problems from arising.
For more information, visit www.pazoo.com
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