The Aristocrat Group has been carefully planning two major product launches. Targeting a summer release for both, the company is preparing for major growth in the second half of 2013.
The company’s brand management division, Luxuria Brands, is currently prepping its debut product—a gluten-free, ultra-premium vodka made in the USA— which is slated to hit store shelves by this summer. The company just received final federal approval for the spirit’s name, label design, and gluten-free branding, and plans to unveil all three as soon as the product’s marketing materials can be finalized.
Making a grand entrance into the $5.5 billion U.S. vodka market with a unique product is only the beginning of the company’s plans for the summer, however. The company today told investors for the first time that it will follow that launch up by unveiling a second, distinct vodka product featuring an innovative twist on traditional branding and packaging. While ASCC only offered a hint of what’s to come, the company did say it plans to release additional exciting details on this new brand of liquor in the coming weeks and months.
“Both of these products are the result of diligent market research and exhaustive taste tests,” said ASCC CEO Robert Federowicz. “We’re expecting significant growth in store for our company as soon as these spirits reach consumers.”
Vodka fans won’t have to wait much longer to try Luxuria Brands spirits for themselves. The company is currently in talks with clubs and venues in Las Vegas and Los Angeles about hosting official premiere events promoting the release of its debut vodka.
For more information, visit www.aristocratgroupcorp.com
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