Following months of careful preparation, today the Aristocrat Group Corp. proudly unveiled its debut product for the $21.3 billion domestic distilled spirits market: RWB Ultra-Premium Handcrafted Vodka, a gluten-free liquor made in the U.S.A. To view the spirit’s bottle design, visit http://luxuriabrands.com/products.
ASCC was given final federal approval on the RWB Vodka name and label from the Alcohol and Tobacco Tax and Trade Bureau (TTB) last week. This new vodka will be one of only a handful of spirits in the U.S. that meets the necessary requirements to feature the words “gluten-free” on its label and packaging, potentially giving the company a major advantage as the gluten-free market place continues to grow rapidly.
ASCC and its brand management division, Luxuria Brands, have worked closely with Idaho distiller Distilled Resources, Inc. to produce a beverage with the highest odds of success in the booming, $5.5 billion U.S. vodka market. Distilled from Idaho russet potatoes, RWB Vodka will stand out on the shelf, take pride in its American roots, fit neatly within established pricing hierarchy, and appeal to a wide market of vodka lovers. Ignite Advertising was tapped to create unique packaging designs and concepts for the new product.
The company said it will be releasing more details on RWB Vodka’s exact release date as soon as they’re available; however, the ultra-premium spirit is scheduled to hit the market this summer. ASCC is currently in talks with clubs and venues in Las Vegas and Los Angeles about hosting official premiere events promoting the release of its debut vodka product.
For more information on the Aristocrat Group, visit www.aristocratgroupcorp.com
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