International Stem Cell Corp., a California-based biotechnology company specializing in the therapeutic applications of human parthenogenetic stem cells (hpSCs) and the development and commercialization of cell-based research and cosmetic products, today reported that its wholly owned subsidiary, Lifeline Skin Care, Inc. (“Lifeline”), has initiated new sales and multi-media marketing campaigns.
In just two days from now Lifeline will host an exclusive media event in New York City to launch the latest product in its line of anti-aging products, the Eye Firming Complex. It is anticipated that more than 50 newspaper, magazine, and online editors as well as broadcast producers will attend. The event will be hosted by Elizabeth Hale, M.D., one of the nation’s top dermatologists and frequent guest on The Dr. Oz Show.
After the media event, OpenSky, a social shopping marketplace specializing in Beauty, Healthy Living, Food, and Style with more than two million subscribers, plans to advertise and sell Lifeline products. OpenSky, which was named one of the 50 Most Innovative Companies by Fast Company magazine, will use curators including Mariel Hemingway to create a Lifeline shopping circle and personalized shopping experience.
“Open Sky’s business model is a simple one, people buy from people that they like. OpenSky uses high profile authors, celebrities and publishers to endorse products both through the e-commerce site as well as through the celebrity’s own social network. Lifeline is fortunate to be represented by Mariel Hemingway not only because of her influence and social community — but because she is an advocate of Lifeline,” stated Donna Queen, President of Lifeline Skin Care.
To hasten professional sales and maximize the new product line’s success, the company has also engaged new distributors. Spa Care Group, a new division of Spa Equip, one of the largest distributors to the world’s most prestigious destination, resort, day, fitness, and medical spas, has begun offering Lifeline products to its accounts, including spa owners, directors, developers, and operations consultants. Executive Medicine of Texas, producer of the radio show “Staying Young,” which is heard in the Dallas/Fort Worth area as well as on Sirius radio, has secured exclusive distributor status in Texas for both physicians and spas.
For more information on ISCO and its stem cell technologies, visit www.internationalstemcell.com
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