Stakool Inc. recently announced that their wholly owned subsidiary, Anthus Life Corp., is tapping into the corporate catering market for sales growth of their Natural plus Energy™ product line.
The Company has engaged in a rewarding relationship with one of Las Vegas’ premier resorts, Red Rock Resort. Red Rock is the crown jewel in the Station Casinos family of entertainment destinations. The resort has added Anthus Life’s Natural plus Energy™ product line as an option to their Healthy Break menu. This allows their event coordinators the ability to integrate a fixed price healthy snack break for corporate customers desiring to promote healthy habits.
The integration of Natural plus Energy™ means that the product is on hand for all catering functions opting to include the Healthy Break menu. Red Rock Resort has already placed repeat orders within the first 45 days. This special relationship with Red Rock Resort offers Anthus Life the benefit of developing brand equity via a non-traditional method through accessing a varied group of consumers coming in touch with the product and creating brand awareness in advance of traditional retail deployment.
Mr. Peter Hellwig, President and CEO of Stakool and Anthus Life Corp., stated, “In today’s health conscious society, it is great to see corporate America encouraging healthy habits of their employees. It validates our mandate of healthy snacking and they are doing what is right and good for those who are traveling, which is when most encounter their greatest eating weaknesses. As corporations’ interests in event planning develop into what is better for their employees’ health and wellness, Anthus Life will enable the host of events with products that are synergistic with the trend toward catering operations offering more healthy options.
Mr. Hellwig further stated, “Promoting the healthy snack catering option to casino properties and other convention centers that host corporate events throughout the US opens a huge market opportunity for Anthus Life products.”
Red Rock Resort is one of Las Vegas’ premier, off strip, luxury resorts located 10 miles west of the Strip. The resort features over 800 guest rooms and suites, a 25,000 square foot spa and adventure spa program, ten restaurants, a pool area, movie theatres, bowling at Red Rock Lanes and a complete variety of gaming. Condé Nast magazine named the resort as one of the world’s best new hotels in their 2007 Hot List issue.
Headquartered in Jacksonville, Florida, Stakool, via their wholly owned subsidiary Anthus Life, is committed to being a leading North American supplier of natural and organic and health and wellness products. This is through fulfilling the highest standards for quality, consistency, sustainability, product assortments, value-added support services and integrity in business and personal relationships. Natural plus Energy™ is a brand under Anthus Life’s umbrella of expanding product lines. Natural plus Energy™ is endorsed by seven-time Olympic medalist Shannon Miller.
For more information visit: www.anthuslife.com or www.naturalplusenergy.com
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