Yesterday, White Smile Global, Inc. announced that it has signed an agreement with cosmetics distributor Institut St. Paul. This agreement will see the distribution of the company’s new line of White Smile Premier At-Home LED Teeth Whitening System products.
White Smile Global, located in Miami Beach, FL, is focused on producing oral health and teeth whitening products, with core products in the over-the-counter teeth whitening category. Institut St. Paul, based in Paris, France, is a cosmetics distributor, focused on delivering the highest-quality beauty products to a global customer base.
Due to restrictions in the European Union on the amount of hydrogen peroxide allowable in oral care products, White Smile is developing non-peroxide alternatives in the form of teeth-whitening gels and oral foam that they hope will replace conventional toothpaste. Aiding Intuit St. Paul in its distribution will be the French/European television conglomerate TF1, which has an approximate 22.8% market share through several European countries.
White Smile Global CEO Omar Ahmadzai, said, “We are very proud to introduce Institut Saint Paul as our first International Distributor. This Company has had great success in the French and Italian markets with their Cosmetic skin care products and we feel that with Philippe Montegut (President Institut Saint Paul) with his large scale distribution of the Sublime Lisse Product line, is the right person to introduce us to this wide open marketplace.”
Institut Saint Paul President Philippe Montegut, stated, “We are very excited at the opportunity to be the first to introduce such an amazing product line as the White Smile Non-Peroxide Oral Foam and Teeth Whitening Gel to our customers. We are severely confident that this will be one of our biggest products to date.”
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