Today before the opening bell, TiVUS, Inc. told investors it has signed an agreement with a leading digital media services company to secure broadcast rights agreements for all needed cable channels and premium content providers. TiVUS’ HD content is now delivered via its new private Ku-band satellite feed of hotel HD IPTV television content. Due to competitive reasons, the partner’s name was withheld.
“I am pleased to announce this important technology partnership,” stated Shiva Prakash, TiVUS’ chief executive officer. “This new partnership replaces our former agreement with EchoStar®, who announced in August it was to electively begin shutting down its satellite-based IPTV delivery service, ViP-TV. By the end of September, the system was completely shut-down.
“This sobering announcement came at the same time we were nearing completion of the installation at the Host Hotel property in Philadelphia. We were incredibly surprised at how our partner was able to provision our entire channel line-up in only a few weeks. By utilizing this prestigious partner, TiVUS gained enhanced technological resources as well; it now controls additional ad spaces adding ‘gutter-ad’ capabilities, as well as more TiVUS controlled queue-tones, which all lead to greater revenue potential,” Prakash emphasized.
“Our technology partner has worked with numerous middleware systems similar to ours, which allowed for the installation time to be significantly reduced,” commented Randall Francis, TiVUS’ chief technology officer. “A typical implementation timeline would be 120 days for such an installation like this. It took us a mere three weeks to complete, demonstrating the powerful nature of this partnership.”
“With this agreement now in place, we are focusing our full efforts on selling advertisements for our system. I look forward to announcing our first advertising contracts as we gain a foothold in the valuable advertising market in Philadelphia,” concluded Mr. Prakash.
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