Friday, IZEA Holdings, Inc. announced the introduction of SocialSpark Deals at BlogWorld in Los Angeles. SocialSpark Deals leverage IZEA’s social media publisher network to distribute deals online; bloggers can write posts, embed widgets into their sites, tweet and Facebook the deal to share it with friends and followers. Receiving a percentage of the sale incentivizes the bloggers, while e-commerce merchants leverage their networks to promote their site on a cost-per-action basis.
“The current model utilized by many ‘daily deal’ companies is broken. They prey on restaurants, spas and other small business owners who don’t have the technology to track the effectiveness of the deal or easily retain a customer once a discount has been given,” explained Ted Murphy, CEO of IZEA. “Our solution focuses exclusively on e-commerce merchants who are better equipped to track repeat customers and obtain contact information for future marketing. Our goal is to help great companies of all sizes attract and retain customers, not cycle through a new deal every day.”
“With more than two million sponsored posts to-date, SocialSpark Deals are a natural addition to the IZEA portfolio of offerings,” said Jerry Biuso, Vice President of Client Services, IZEA. “Our clients get new, loyal customers; our blogging community receives additional revenue; and consumers get great deals!”
“IZEA is continuously creating new ways for businesses to leverage social media,” added Drew Sirico, Director of Internet Business, Pexagon Technology, Inc. “We are excited to be among the first of the e-commerce sites offering a deal through SocialSpark – $50 worth of personalized products for $25.”
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