Yesterday, Healthy Fast Food, Inc., the owner and franchisor of the U-Swirl Frozen Yogurt cafe chain, announced a development agreement with Regents Management, LLC to open two U-Swirl self-serve frozen yogurt cafes in the Salt LAke City metro area, with another three to follow within the next five years.
U-Swirl International, a wholly-owned subsidiary of Healthy Fast Food, Inc. is the company behind a chain of self-serve frozen yogurt cafes. Featuring 20 non-fat flavors, no-sugar options, and toppings that include fresh seasonal fruit, U-Swirl bills itself as a healthy alternative to typical cafe and coffehouse fare. It furthers the goals of its parent company, Healthy Fast Foods, offering more health-conscious alternatives to traditional fast food restaurant menus.
Healthy Fast Food acquired the worldwide rights to the U-Swirl Frozen Yogurt system in 2008, and plans to aggressively market the brand into a global chain.
This deal marks the second such development deal between U-Swirl and Regents; in July 2010, Regents secured development rights to open U-Swirl stores in Boise, Idaho. With the signing of the most recent agreement, the number of U-Swirl cafes expected to be opened within the next five years reaches 35, with a total of six company-owned cafes and forty-three franchised cafes in six states.
Rick Bailey, General Manager of Regent’s new Salt Lake City U-SWIRL operations, stated, “Working with the franchise development team at U-SWIRL International has been nothing short of fantastic, thus fueling our interest in expanding our relationship with the U-SWIRL brand. We chose Salt Lake City as our second U-SWIRL area to develop due to the fact that it is one of the fastest growing markets in the nation with the highest rate of job growth. Moreover, it has long proven to be a city where family values are greatly emphasized and healthy, active lifestyles are preferred. Consequently, we are confident that the U-SWIRL self-serve concept will be quickly embraced by Salt Lakers of all ages and win market distinction as the ‘go to’ place for delicious, healthier frozen treats.”
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