Business Rockstars, an “entrepreneurial business community,”
produces podcasts, radio, and video content designed to help fledgling
entrepreneurs and startups create a successful business. They are the largest
day-to-day producers of entrepreneurial content that spotlights the endeavors
of CEOs, startups, and new business owners. Viewers can access valuable
information and advice from these top entrepreneurs that can help them
transform their dream job into a reality.
On November 30, Business Rockstars, led by host Ken
Rutkowski, set the stage for how to be a successful entrepreneur while making a
lucrative business model in their daily video/radio broadcast. First, Rutkowski
addressed the issue of being a “followable leader” rather than just an
“actionable leader.” Characteristics of a followable leader include respect,
great communication, generosity, passion to drive the team forward, and
courage. Rutkowski stressed that these may be learned over time but are
important when establishing a great team.
Next, guest Kris Finstad, CEO of Content Checked Holdings,
Inc. (OTCQB: CNCK), came aboard to discuss his journey toward creating a
successful venture. The company’s suite of apps – including ContentChecked,
SugarChecked and MigraineChecked – expertly lists ingredients of scanned
products that may be harmful to a person’s health. For example, when a food
item’s barcode is scanned using the MigraineChecked app, the user will be
notified if the food contains migraine triggers. Finstad emphasized the
differences in marketing a business around the world, building a good team, and
keeping an open mind.
Andy Abramson then appeared on the show via Skype to deliver
exceptional websites that improve efficiency. The first was the Uber app, which
is a transportation service that could be more affordable than a regular taxi.
The second was TaskRabbit.com, which helps people find workers who can complete
tasks like home cleaning, moving, and party planning. Lastly, Abramson
mentioned BatchedInbox.com, which delivers email only at the times specified by
the user. This eliminates distractions and improves productivity.
For the second half of the show, Rutkowski explained the
differences between a “learned gut” feeling and an “unlearned gut” feeling. He
said using a trained gut is great for business deals, but, if left untrained,
guts may give misleading feelings. People should train their guts and instincts
by studying constantly, because a “gut feeling” is more like a learned response
than a natural gift.
The next guest was Greg Foster, CEO of Imax Entertainment.
He described the bumpy patches of his companies but maintained that a business
owner should never get complacent or comfortable, as that could lead to
trouble. He also remarked how hearing “no” is an important indicator of being
an entrepreneur and that being comfortable hearing the word is essential when
running a business. Foster also stated that he loves his job so much that it
does not feel like work, which is the main theme of Business Rockstars.
Lastly, Rutkowski brought on Nicole Rodrigues, CEO of NRPR
Group, to discuss earned media and how it can positively affect a growing
business. She suggested that businesses uncover stories that only they know and
turn them into press releases that can generate exposure. Statistical data, for
example, is great for the media. Rodrigues then recommended LinkedIn Pulse for
entrepreneurs to blog about their businesses and spread their brands.
Business Rockstars has daily video and radio content along
with helpful podcasts for everything entrepreneur news related. They emphasize
ways of finding something meaningful and turning it into a successful source of
income.
To watch this video, visit http://youtu.be/Gq6tCsyCSvk
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