OurPet’s Company (OPCO) Offers Perfect Blend of Innovation and Health Conscience Pet Products

When our pets eat and drink, it is very important to keep in mind the health of their muscles and joints. With people and pets alike, posture is an essential factor for preventing wear and tear on our bodies. One company that keeps this in mind when designing its award-winning products is OurPet’s Company (OTCQX: OPCO). Plus, you can find them at your local Wal-Mart (NYSE: WMT), PetSmart, PetCo, or Kroger (NYSE: KR).

OurPet’s has been around for more than 20 years and is a perfect example of growing your business the right way. Consistency and innovation describe the company’s research and development pipeline of products, which are flowing through the floodgates of retail behemoths like the ones mentioned above. Developing, maintaining and growing relationships with distributors are the keys to the kingdom, so to speak, for companies like OurPet’s. Its proven track record of success combined with a steady flow of new health conscience pet products will keep customer retention and market share high, while also frustrating the competition. OurPet’s has about 30 new products in the mill for release during 2016 and beyond.

The pet products and services industry, in which the company operates, was valued at $71.3 billion in 2013, and consumers spent roughly $61 billion in 2015 on pets in the U.S. alone, according to the American Pet Products Association. This is a huge market OurPet’s is positioned to take advantage of with its current distribution partners and product line.

Public relations and marketing are equally as salient for OurPet’s to continue on its current growth track. Having the best product in the world is worth absolutely nothing if nobody knows about it. That’s why the company has developed a mobile version of its website and utilized proven professionals to provide the email marketing campaigns needed for effective exposure to the investment community via social media, message boards, blogs, and other advertising tools.

For more information, visit the company’s website at www.ourpets.com

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