Talk is cheap, and action – or
results to be more accurate – defines whether a company is going in the right
direction. There are many innovative ‘idea companies’ out there, but one
company making good on its promises and delivering revenue growth, new
partnerships, and new products is Content Checked Holdings, Inc. (OTCQB: CNCK).
In a recent letter to its shareholders, Content Checked CEO Kris Finstad
recapped a rapid, exciting growth history while outlining plans for moving
forward.
Fundamentals are the baseline
measurement for any small-cap startup company to gauge whether or not it is
going in the right direction. For the six months ended September 30, 2015,
Content Checked’s revenues were $657,850, as compared to no revenues for the
six months ended September 30, 2014. Cash and equivalents as of September 30,
2015, were $5.5 million. Those figures answer these two questions with an
unequivocal yes: 1) Are people actually buying your product?; and 2) Do you
have enough money in the bank to execute business operations and strategies
moving forward? A positive nod in this regard represents impressive execution
and growth for a company founded in July 2013.
Content Checked is the creator of
a family of mobile apps for individuals who suffer from food allergies and
other dietary needs. As Finstad notes in his shareholder letter, the company
has had over 2 million downloads and, more importantly, 66 percent of its users
are active at least five times a week.
Leveraging its success, the
company is moving to a subscription-based model and has plans to continue to
diversify and grow its offerings to include more niche apps within the health
and wellness sector.
“We believe that the iOS (Apple)
and Android platforms are moving in the direction of subscription-based
applications. To capitalize on this trend and stay ahead of our competition, we
are making our core apps free, and are also offering users subscription-based
versions of our apps that will provide access to additional desired features.
With the relaunch and rebrand of Content Checked’s products, anticipated to
take place in March 2016, we will introduce a new subscription based service
for the Content Checked line of products, in addition to offering an updated
and improved experience for core (free) users … The extension of our brand will
add value to our family of mobile apps designed for those with dietary
restrictions and preferences. We believe that consumers of all ages are
continuing to place greater emphasis on healthier food alternatives, and we
hope that our family of apps will enable Content Checked to reach every
demographic in a household,” explained Finstad.
Another strong point for this emerging
player is its ability to establish key industry relationships. In this respect,
Content Checked has formed a partnership with Troy Healthcare in which the two
companies will use their innovative products, MigraineChecked and Stopain®
Migraine, respectively, to help deliver preventative information and
fast-acting relief for migraine sufferers.
Content Checked’s products have
been given numerous accolades and praise in several high profile media outlets
and publications, including Forbes, USA Today, ABC, CBS, NBC, Fox, Los Angeles
Business Journal, Yahoo! Travel and Yahoo! Finance, Examiner.com, MSN, PR
Newswire, Gourmet Business, Epi-Family.com, The Active Times, Reviewed.com,
Business Rockstars, IdeaMensch, Celiac Disease Foundation, Cheapflights.com,
Bustle, AllergicLiving, The App Magazine, Great Taste Magazine, Clean Eating,
TheDailyMeal.com, DIY Active, Food Allergy & Research Education, SheKnows
Media, Smarter Travel and Voices in America and Z Living. The company’s apps
will also be featured in upcoming outlets such as Los Angeles Business Journal,
Reuters, VentureBeat, MyHeart.net, and Rasmussen Blog.
A look at some of the other spokes
in the corporate wheel provides a bit of insight into the company’s business
development and proven ability to advance on its growth strategies.
Aside from key management, Content
Checked is backed by a team of professionals with the following certifications
and/or degrees: registered dietician, certified nutritionist specialist,
certified nutrition support clinician, CISSN sports nutrition, masters of
nutrition, wellness and health coach and NESDA personal trainer.
Additionally, the company
kicked-off 2016 with the formation of a board of advisors to provide guidance
to the board of directors and management team. One such advisor is Dr. Marc
Siegel, MD FACP, a clinical professor, medical director, author, and medical
contributor, reporter, and member of the Fox News Medical A Team, among other
notable roles.
Combined, all of these
achievements and strategies contribute to Content Checked’s plan to uplist to
the NASDAQ or NYSE exchange later this year, an impressive feat that will
position the company in front of a broader base of global institutions, funds
and retail investors.
“All of us at Content Checked
believe that our market capitalization will continue to grow with improving
underlying Company fundamentals. We are a young entrepreneurial company that is
flexible and continues to adopt to our core markets’ and users’ demands, to
ensure that we position the Company to enhance shareholder value going
forward,” Finstad concluded in his letter.
For more information, visit
www.contentchecked.com
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