There are a lot of players looking
for relevance and roots in the crowded $15 billion ad tech (advertising
technology) space. Capturing market share in this competitive industry requires
aggressive strategy, new technologies, and the ability to successfully innovate
and integrate into the evolving landscape.
While a handful of behemoths hoard
the majority of ad tech market share, there’s plenty of room for smaller
companies that can pull off the above-mentioned objectives to add their weight
to the scale.
Los Angeles-based Social Reality
is one such player. Using proprietary technology, Social Reality delivers a
full suite of advertising and marketing tools and services that enable brands,
agencies and publishers to target, reach and monetize their audiences. This
six-year old company differentiates itself from other companies in many
aspects.
Christopher Miglino, chief
executive officer and one of the founders of Social Reality, has been in the ad
tech game since the 90s and is moving the company forward at an impressive
pace. He recently took the stage at NobleCon12 Investor Conference to showcase
his company and how it is growing roots in the ad tech space.
Watch the full webcast here:
http://noble.mediasite.com/mediasite/Play/e43da8714ae54e438b727cd3ffe4de7a1d?catalog=3a734bfc-b7b0-4496-95ea-5193c0db8116&playFrom=4983&autoStart=true
In short, Social Reality is
building tools that brand marketers and advertisers and publishers can use to
generate revenue from inventory or to buy media. The company’s core platform
creates solid footing in the real time bidding (RTB) and social media markets,
both of which are valued at $15 billion for 2015.
In 2014, Social Reality’s grasp in
these markets generated revenues around $4 million and set in motion a
reiterated forecast for $30 million in total revenues for full-year 2015.
“It’s been one of those fantastic
years … we think we’ll continue to see growth into 2016. We have a lot of
technologies in place now to help us make that transition of really giving our
salespeople what they need to make it to the next level,” Miglino explains in
his NobleCon12 presentation.
Targeting brand marketers,
agencies, and online publishers, Social Reality’s sales team has built an
impressive roster of customers and clients that include big names like Subaru,
Time Warner Cable (NYSE: TWC), McDonald’s, Disney (NYSE: DIS), H&R Block,
P&G, Wells Fargo (NYSE: WFC), State Farm, New Balance, Comcast (NYSE: CCV),
Red Bull, Pantene, Sam’s Club, Kenmore, Toyota (NYSE: TM), American Red Cross
and General Electric (NYSE: GE), Pfizer (NYSE: PFE) and several big
pharmaceutical marketers.
Miglino’s NobleCon12 presentation
provides extensive insight into Social Reality’s core platforms: SRAX (social
reality ad exchange), SRAX social, SRAX MD for pharmaceutical companies. He
walks through each of these products, describing their function and
application, strategies for client retention and how they generate revenue.
In alignment with the prevailing
trend of consolidation in the ad tech space, Social Reality boasts a strong and
recent acquisition history. In 2014 the company acquired Steel Media, Social
Spotlight Media and Five Delta – each of which contribute a unique component to
the SRAX platform.
When you place Social Reality in a
lineup of its peers, as Miglino does in the NobleCon12 presentation, you get a
greater idea of who is who, what they’re doing to gain footing, and how/if
they’re able to combat industry headwinds to achieve financial success.
“I think that we fit well within
the eco system of the companies that are making money. We’ve had positive net
income and we’re generating excess cash flow. We’ve run a really tight ship
within the organization …,” he explains.
To sum up what a “tight ship”
looks like for Social Reality, Miglino offers the following:
• Strong
management
• Multiple
recurring revenue streams
• Positioned
in two multi-billion dollar markets
• Explosive
year-over-year revenue growth
• Value
accretive acquisition history
• Secured
$25 million in financing
Closer inspection of the picture
Miglino paints of Social Reality validates his confidence in the company’s
ability to perform in an exciting space dominated by the big boys.
“It’s been a really exciting year
this year for us. We think that we’re good at going out and finding a creed of
opportunities in the market. We have another $10 million left on our line with
Victory Park if there are other acquisitions for us to do,” Miglino tells the
audience at NobleCon12.
The ad tech field is brimming with
potential as it constantly changes with the tides of resources, innovations and
products. By leveraging its core products and strong business model, Social
Reality is showing it has what it takes to navigate the waters and achieve its
full potential.
For more information, visit
www.socialreality.com
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