In many respects, gamification represents what many analysts
today consider to be the final frontier in marketing. The most prominent
incarnations able to captivate consumers and maximize brand or product
engagement metrics by interacting with end users in a way that both entertains
and rewards them. This is especially true when it comes to connecting with
newer generations that have been raised in an environment where gaming was
ubiquitous, with games available and being played everywhere from consoles and
computers, to smartphones and tablets. The implications for the deployment of
gamification in marketing and social media when it comes to capturing this much
sought after demographic are extremely compelling, and the technique has already
become a major focus for some of the world’s top brands.
One of the keys to the importance of gamification as it
relates to audience engagement for any business is how big data can be used to
generate a wealth of insights into the behavior of individual customers.
Harnessing the immense depth of information via powerful algorithms and
automated predictive analysis is no easy task, however, and it requires
talented engineers to both understand how best to setup a system for data
capture, and actually decode the resulting datasets so that actionable
intelligence can be utilized for tailored marketing.
According to a recent report compiled by digital tech and
telecom focused research and strategic analysis firm Mind Commerce, the
gamification market is on track to top $10 billion within the next five years
alone. Echoing analysis by the Association for Continuing Legal Education
projects a $1.7 billion market this year that is set to more than triple by
2018. By just looking at how eLearning game design focused firm Ambient Insight
valued 2012 global revenue in the learning games market alone at around $3.9
billion, with a five year CAGR of 18 percent, one can begin to understand just
how big the gamification space has already become, and where it is going.
Any way you slice it, gamification is rapidly transforming
everything from education to marketing, and the companies which can provide
toolsets and platforms to enable its proliferation are poised to make a mint.
One such company is Moxian (OTCQB: MOXC), whose gamification and analytics
offerings are enmeshed within a truly 21st century social networking driven
platform which lets the company’s merchant clients run targeted advertising
campaigns and promotions, while also fostering increasingly tight-knit end user
relationships. The Moxian platform marries together social networking with the
company’s proprietary virtual currencies MO-Coin and MO-Points, allowing end
users to play highly enjoyable games and earn currency in the process which can
then be redeemed for prizes that are sponsored by Moxian and its client
merchants.
With a platform that seamlessly integrates social networking
community and a component designed entirely for merchants and businesses, which
is backed up by a gamified reward/loyalty system that keeps customers coming
back for more, Moxian is able to deliver to merchants a multi-channel social
marketing ecosystem approach that allows them to leverage social media in order
to grow their business. Moxian is focused squarely on the SME market, which is
hungry for such robust online tools as the kind of intelligent data capture,
learning and analytics provided by MOXC’s proprietary social customer
relationship management (SCRM) engine. The kinds of tools that help drive
customer engagement as well as retention, and provide businesses with the kind
of comprehensive advertising capabilities and marketing access they need to
really push messages out to their consumer base(s).
The Moxian+ platform, originally developed in Shenzhen,
China, is executed on the client side via customized apps that are designed for
both end users and for businesses. This dual pronged approach allows MOXC to
efficiently address both ends of the spectrum through parallel development,
rolling out new features via each app. With over 650 million internet users in
China alone, MOXC’s established presence grants the company impressive bedrock
access to a rich SME landscape that is fueled by a burgeoning Chinese ecommerce
market which is set to hit upwards of $1 trillion by 2018. Ecommerce in China
is being driven inexorably forward by juggernauts like Alibaba (NYSE: BABA), an
increasingly globally-focused operator, and with no upper limit in sight,
MOXC’s developers truly have their work cut out for them.
Needless to say, the global traction potential for the
Moxian+ platform is substantial and investors should take note that the Chinese
ecommerce space alone is set to expand from 10 percent of retail as of late
last year, to over 15 percent of all retail sales by as early as 2017.
For more information, visit the company’s website at
http://ir.moxian.com/html-en/
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