When combining a traditional restaurant concept with the
excitement of innovative entertainment options, membership programs and value
cards can make a huge difference to a company’s bottom line. To illustrate this
fact, one needs look no further than Dave and Buster’s Entertainment, Inc.
(NASDAQ: PLAY), the growing force behind one of the most popular dining and
entertainment chains for adults and families in North America. Since opening
its first location in 1982, Dave & Buster’s has grown into a national
phenomenon, operating 73 locations across the United States.
Today, the Dave & Buster’s brand is synonymous with good
times, and that’s because of PLAY’s ability to evolve and adapt with changing
consumer demand. One of the best examples of this evolution was the
introduction of PLAY’s pioneering rechargeable Power Cards. When diners want to
enjoy a few arcade games at their local Dave & Buster’s, fumbling with cash
or coins never gets in the way of the fun thanks to these reloadable cards.
While this model offers convenience for customers, it also promotes repeat
visits by storing deposited funds for use on the next visit.
Although Dave & Buster’s is one of the most recognizable
brands in the food and entertainment space to implement a rewards card-based
customer retention strategy, it’s far from the only restaurant chain
capitalizing on this proven tool. Giggles N’ Hugs, Inc. (OTCQB: GIGL) – the
first and only known restaurant brand that brings together high-end, organic
food with active, cutting-edge play and entertainment for children – has
implemented a similar model to build upon the early successes of its three
locations in Greater Los Angeles.
The GIGL membership program allows parents to minimize the
cost of visits to Giggles N’ Hugs locations by purchasing unlimited play passes
for one-, three- or six-month intervals. For less than the cost of four visits,
GIGL members can enjoy unlimited visits for a full month, and additional
savings are offered for families with multiple children. To sweeten the deal,
the company often offers additional benefits – including discounts on food and
beverage purchases and birthday parties. This program encourages repeat visits
for the company’s customers and, as a result, bolstered financial growth for
GIGL.
Just in time for the holiday season, GIGL also offers gift
cards, which can be purchased directly through the company’s website. By
offering membership specials and other promotional deals, GIGL is in a
favorable position to maintain its status as Los Angeles’s #1 Family
Restaurant. As the company seeks to expand upon its national footprint in the
coming months, look for this proven branding strategy to play a key role in
GIGL’s efforts to promote sustainable growth.
For more information, please visit www.gigglesnhugs.com
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