Lingo Media Corporation (LMDCF) (LM:CA) Maximizing Market Share with Both Print-Based and Electronic English-Learning Solutions

An estimated two billion people around the world are trying to learn English. For over 15 years, Lingo Media Corporation (OTCQB: LMDCF) (TSX-V: LM) has been targeting this sizable market with innovative learning solutions designed to help learners throughout various life stages – from the classroom to the boardroom – transcend language barriers while becoming more adept with English, the global language of business. Through its Lingo Learning subsidiary, Lingo Media provides published resources to China, the world’s largest English language learning market. Today, the company, along with its co-publishing partners, commands more than 60 percent market share in the Asian nation’s immense primary school market.

In 2007, Lingo Media paved the way for additional growth when it became one of the first companies to adopt speech recognition and analysis technologies. Since then, the company, through subsidiary ELL Technologies, has developed a broad range of stimulating, interactive products for specific purposes and clients – including academic institutions, governments and corporations. In September, Lingo Media once again demonstrated the marketability of this technology when it announced a multi-million dollar language learning software development contract in Colombia. This agreement continued the company’s rapid progress toward building a sustainable foothold in the educational markets of Latin America, which are among the most rapidly expanding on the planet.

The proliferation of mobile electronic devices in developing markets around the globe has created an unprecedented opportunity for companies with innovative learning solutions to rapidly expand their global reach. According to statistics from the Google (NASDAQ: GOOG) Play store, language learning apps such as Rosetta Stone (NYSE: RST), Duolingo and Memrise have amassed millions of downloads, but none of these apps offer the specialized learning solutions being marketed by Lingo Media. For this reason, Lingo Media has excelled in building a presence in its target markets.

“Learning English in an easy to use digital format is essential, especially for the military, government, corporate and academic industries,” Gali Bar-Ziv, president and chief executive officer of ELL Technologies, stated in a news release. “Through our large digital learning library, we are able to quickly and seamlessly build custom digital solutions based on the client’s needs. This further reflects our ongoing ability to gain market share and advance our position in… Latin America.”

According to a report by Ambient Insight, revenues from digital English products in Latin America will reach $260.9 million by 2018, up from just $136.2 million in 2013. Look for Lingo Media to capitalize on this performance as it continues to expand its presence in the region through the development of customized learning solutions that address pivotal market demands.

For more information on the company, visit www.lingomedia.com

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