Email has become an essential factor for nearly every
business in existence today, serving a wide variety of roles ranging from
internal communications and business intelligence enabling, to end market
engagement and the growth of a given brand’s presence. In fact, a recent report
published earlier this year by digital technology-focused analysts
eMarketer.com indicates that email use in the U.S. has not only increased some
6.3 percent since 2013 to around 233 million users (72.4 percent market
penetration), but that by 2019 overall penetration will hit upwards of 90
percent of all internet users. This is a massive target for businesses and is a
major reason why email marketing is still king, despite the growth of social
media marketing as a component of an overall marketing effort.
Private internet media heavy-hitter BuzzFeed, for instance,
relies heavily on driving traffic back to their site via emails containing
original content, and email is routinely one of its top five or six traffic
drivers each month, ranking right alongside Twitter and Pinterest. Coming from
an entity like BuzzFeed that gets 200-plus million unique visitors each month,
news that email traffic grew by around 20 percent in 2013 and 2014
month-over-month should serve as an important lesson to investors and
businesses alike about the importance of email to the bottom line.
The eMarketer report mentioned earlier also indicated that
around 35.6 percent of internet users actively subscribe to emails from brands
in order to stay up to date on the latest news and information, as well as gain
access to timely offers or discounts on a given product. However, because email
isn’t a standalone storage solution, one of the hottest growth areas today is
email archiving solutions, the market for which is expected to maintain a CAGR
of nearly 14 percent from 2015 to 2019, according to market research publishing
giant Technavio.
Archiving emails and other unstructured data for everything
from compliance and risk mitigation, to governance and cost optimization, has
become a major focus for SME and enterprise companies, as well as educational
institutions and government agencies. In fact, a study from renowned market
research, analysis and advisory firm IDC (International Data Corporation) out
earlier this year in June, which looked at both the top SaaS
(software-as-a-service) companies and ISVs (independent software vendors),
indicated that the global archiving software market hit $1.5 billion last year.
The strongest growth for the industry is coming from cloud archiving, which is
set to deliver a 9.3 percent CAGR through 2019.
Little wonder then that iGambit (OTCQB: IGMB), an extremely
lithe, diversified holding company and enterprise incubator focused on
early-stage tech companies with viral potential, recently acquired Network
Products Guide Product Innovation Award recipient, ArcMail Technology. iGambit
subsequently announced the selling off of certain assets of its wholly-owned
Gotham Innovation Lab subsidiary, in order to plough the proceeds from the sale
directly into the accelerated development of ArcMail’s promising email
archiving and management solutions. Solutions aimed not only at providing
comprehensive and readily accessible storage, but boosting network performance
and satisfying increasingly stringent regulatory requirements as well.
This strategic move by iGambit is perfectly aligned with the
company’s core values, which emphasize the targeting and development of such
companies as ArcMail that have runaway potential, but which require IGMB’s
strategic guidance and operational support in order to take things to the next
level. Even in an industry dominated by major players like Rackspace (NYSE:
RAX) and Amazon (NASDAQ: AMZN), whose Amazon Web Services was once again
top-ranked by marketing, research and advisory firm Gartner this year in cloud
IaaS (infrastructure as a service), as well as cloud-connected appliance
players like Barracuda (NYSE: CUDA), there is ample room for an
investor-accessible company like IGMB, whose now wholly-owned ArcMail
subsidiary is geared more towards the SME market.
By providing a diverse array of simplified, affordable
solutions that are ideal for smaller companies, which still possess the kind of
robust security and broad-spectrum archival capabilities on offer from sector
majors, ArcMail is able to hit the sweet spot time and again with stunning
agility, directly competing with juggernauts like Amazon, which services
companies ranging from Nike (NYSE: NKE) to Siemens (OTC: SIEGY). A good example
of this is how ArcMail was chosen by wholly-owned Power Solutions International
(NASDAQ: PSIX) subsidiary Power Great Lakes to fulfill its email archiving
needs with a secure, readily accessible solution that ensures content is
neither altered or deleted.
After extensive due diligence by Power Great Lakes’ IT
Manager, involving the vetting of numerous software and appliance based
solutions, ArcMail’s flagship Defender™ appliance was chosen to avoid clunky
alternatives like storing old mail on Exchange, which is a considerable network
performance hit, putting a strain on the server(s) and requiring unwieldy
backup times. ArcMail’s Defender line of email archiving hardware has been
deployed everywhere from K-12 school districts and universities, to government
agencies like the Louisiana Governor’s Office of Homeland Security, and finance
concerns such as Franklin Financial Network’s (NYSE: FSB) wholly-owned banking
subsidiary, Franklin Synergy Bank.
With a slew of offerings on the table ranging from ArcMail’s
fully hosted and managed archiving solution, to cloud-driven archiving through
ArcMail’s cloud storage gateway, and virtual machine-driven archiving through a
VMware environments-based implementation equivalent to the company’s Defender
line, ArcMail has a suite of choices able to satisfy any client’s needs.
Moreover, the company has a range of market-driven archiving products like
ArcMail Guardian™ that can automatically encode, index and archive inbound,
outbound and internal mail, and is designed to be the perfect one-stop-shop
appliance solution for Google Apps™ and Office 365 Mail. There is also
ArcMail’s solutions for SharePoint™ Files, Salesforce Chatter™ conversations,
and social media interactions.
This is a shrewd move for a veteran incubator like iGambit,
which has a considerable track record of success with hands-on development of
startups into multi-million dollar businesses, all accomplished using its own
capital. With a deep bench of veteran executives led by IGMB’s President,
Chairman and CEO, John Salerno, who has spent over four decades on the
frontlines in public and private computer software and service companies,
iGambit has the talent and the vision needed to continue executing on its
acquisition and development goals.
The focus for IGMB moving forward will continue to be on
acquisition targets that have high-margin, predictable earnings potential,
where iGambit can step in and assist with crystallizing the licensing and
servicing capabilities that form the foundation of a given recurring revenue model.
Long-term stockholder value accretion is the overarching objective for IGMB,
which facilitates partner company network growth until such time as the matured
entity can be profitability spun-off.
To get a closer look at iGambit’s strategy, visit http://www.igambit.com
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