Legacy Ventures International, Inc. (OTC: LGYV) recently
announced that its wholly-owned subsidiary, RM Fresh Brands, has entered into
an agreement with CJR Wholesale Grocers Ltd to supply Boxed Water to Rabba Fine
Foods. Since 1967, Toronto-based Rabba Fine Foods has become an influential
name in the Canadian retail industry by offering a quality selection of food
and beverage products in a convenient, European-style store. Today, there are
more than 30 Rabba Fine Foods locations across Canada.
“Rabba Fine Foods leads by example of local grocers who take
pride in carrying food and beverage products of the highest quality,” Ron
Patel, president of RM Fresh Brands, stated in a news release. “Boxed Water is
all about sustainability and simplicity while providing convenience in a
packaged water product, and we are thrilled to come together with Rabba to offer
this forward-thinking and socially conscious product to their customers.”
Since acquiring RM Fresh Brands in October, Legacy has made
considerable progress toward capitalizing on its exclusive Canadian
distribution rights for Boxed Water. In recent weeks, the company has utilized
a viral marketing campaign designed to increase awareness about the product and
its environmentally-friendly alternative to traditional bottled water
packaging. In support of this campaign, Legacy teamed up with Holt Renfrew, Canada’s
premier destination for luxury retail, to provide Boxed Water at its Holiday
Kick Off and Charity Shopping Event last month.
The environmental benefits of Boxed Water are numerous. The
product’s packaging, for example, is 100 percent recyclable and biodegradable,
opening the door for a considerably lower carbon footprint than water packaged
in plastic bottles. According to studies by Cradle to Gate, Boxed Water
packaging has less than half of the carbon footprint of a PET bottle, and this
benefit is compounded when it comes to shipping. With proper loading, one
truckload of Boxed Water cartons contains the equivalent of 26 truckloads of
plastic bottles.
Following the announcement of its agreement to supply Boxed
Water to Rabba Fine Foods, Legacy is in a strong position to build on its
recent momentum and broaden its distribution channels in the months to come.
Look for the company to leverage the increased brand awareness provided by its
ongoing viral marketing efforts in order to promote sustainable financial
growth in the months to come.
For more information, please visit the company’s website at
www.legacyventuresinc.com
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