Wild Craze, a consumer brands company, has closed an asset deal to purchase five toy-related assets of Crescent Moon Holding: EcoAquarium, E-Bird, Roll-Up Roads, Flipoutz, and HT Racer. Wild Craze has formed wholly owned subsidiary Wild Creations Inc. to market the assets purchased, and Crescent Moon Holdings co-founders Peter Gasca and Rhett Power will join the subsidiary as CEO and CMO, respectively.
“These unique and innovative products already have a branded presence in North America and we plan to take these great products and expand their footprint globally. We welcome Peter and Rhett to our team. Their inspiration and passion to create such exciting products for folks of all ages will provide the company the opportunity to continue building a portfolio of products that have the potential to develop into household brand names,” Justin Jarman, CEO of Wild Craze stated in the press release.
The brands purchased from Crescent Moon have received more than 40 national awards and have been featured on CNN Money, Fortune, Parenting Magazine, Good Morning America, the Today Show, and Regis and Kelley.
Wild Craze highlighted the EcoAquarium brand, which provides small, easy-to-maintain aquariums, which it says are ideal for homes, offices, schools, and dormitories. Additionally, the newly acquired Flipoutz brand was featured on ABC’s Shark Tank, Roll-Up Roads, HT Racer, and E-Bird.
“We have always had ambitious growth goals for our products, and the partnership with Wild Craze will help make them a reality as we bring them to the marketplace,” Crescent Moon co-founder Rhett Power said.
For more information, visit www.wildcrazeinc.com
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