Vitamin Blue, a water boardsports apparel and accessories company, today said that it is preparing expansion initiatives as well as implementing plans to focus on exploiting a new high-growth water boardsport segment, the standup paddle (SUP) market.
The SUP segment is a rapidly growing sports trend, as it can be done on any body of water, be it an ocean, lake, river, even a swimming pool. Demand in the SUP market is further bolstered by its popularity among celebrities such as Cameron Diaz, Pierce Brosnan, Matthew McConaughey, and Cindy Crawford.
“Due to increasing demand for our products, and subsequent increased production, we are currently looking to expand our operations to the SUP market,” Vitamin Blue CEO Frank Ornelas stated in the press release. “We are analyzing our options in different U.S. and overseas markets where SUP surfing is a booming industry. We will keep our shareholders updated. We are committed to maximizing shareholders’ value, and believe our company will make significant advances within the near future.”
Vitamin Blue’s stated mission is to emerge as a premier water boardsports brand and become the largest boardbag manufacturer in the world. The company’s current boardbag products include bags for surfboards, kneeboards, body boards, windsurf boards, and more.
For more information, visit www.vitaminblue.com
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