The Digital Development Group Corp. (“Digidev”) has announced the launch of its new in-house creative department. The first endeavor of this department will be the production of a dedicated video blog series.
In speaking with clients and stakeholders, the company learned there is a need for Digidev to proactively educate its vast potential user base about Over-The-Top (OTT) Internet TV products. Digidev’s aim is to show the general public the benefits of ready access to high-quality online video entertainment.
Digidev’s first series of original programming will illustrate the company’s business proposition and showcase its state-of-the-art production capabilities. This will allow Digidev to educate consumers and also attract content owners to use the company’s services. The company believes its in-house digital production capability will facilitate the enhancement of the OTT user experience, as Digidev plans to bring in a continuous stream of talent to oversee the content to be added to its channel lineup.
Digidev’s video productions will be available on various Internet-enabled devices, including Google TV, Roku, Boxee, mobile devices, and the proprietary Digidev network. Distribution agreements continue to be negotiated by the company for commercially notable and compelling content targeted at a growing audience, as the OTT market continues its accelerated growth. Digidev believes that creating and distributing original content will favorably impact the rollout and acceptance of this new technology.
On a related note, Digidev recently announced the closing of a merger with Digitally Distributed Acquisition Corp.
The Digital Development Group Corp. was founded by CEO Martin W. Greenwald and President Joe Q. Bretz. Both men have vast experience in the entertainment industry. As chairman of the board, Greenwald formerly oversaw Image Entertainment, Inc.’s growth from $1 million to more than $120 million in annual revenues. Bretz began working on media startups in Silicon Valley during the dotcom boom of the late 1990s, and his experience has ranged from serving as a feature film producer to a high-tech incubator. Digidev CTO Richard Verdoni, longtime technology partner of Bretz, has been working with Bretz on this technology in various formats for more than six years. Due to the seasoned backgrounds of the company’s leadership team, Digidev is well-positioned to become a leader in the Internet technology revolution.
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