If you sell retail consumer products, with the emphasis on physical stores versus online sales, one of your continuing concerns is going to be about shelf-space. The best product in the world won’t sell without adequate exposure, and that means convincing enough stores to give up some of their treasured shelf space to display your product. In the case of retail beverages, the competition is intense. Shelf space is at a premium, and a store’s retail buyer needs to know that your product has all the right things going for it in order to sell. The more product they can profitably move, the healthier their bottom line. Retail buyers live and die based on a thorough knowledge of their customer market, and a store won’t buy what it doesn’t think will move.
In the case of Skinny Nutritional, makers of Skinny Water brand health water drinks, the getting has been good, and its success is one of the strongest indications that the product is perceived as matching the market. The company sells a unique line of exclusive 100% naturally flavored waters containing zero-sugar, zero-carbs, zero calories, and zero sodium, together with customized blends of nutrients and electrolytes formulated for consumers focused on both health and taste.
Skinny has expanded rapidly to over 15,000 retail locations around the country, including big block chains like Target and CVS. Retail giants such as Target spend enormous amounts of time and money ensuring that the products they display have a future, and they clearly feel that Skinny Water falls in that category. In addition, Skinny Nutritional is also gearing up for possible moves into the snacks and meals category. In Skinny’s own words, they have a distinct brand that resonates with consumers.
For additional information, visit the company’s websites at www.SkinnyWater.com
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