Monday, July 9, 2012

Skinny Nutritional Corp. (SKNY) Expands Presence in Mid-Atlantic Region with A&P’s 275 Stores

Skinny Nutritional, the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced earlier today that Skinny Water is now available in 275 store locations throughout the mid-Atlantic under the A&P retail banner of stores, which include Pathmark, Superfresh, Waldbaum’s, and A&P.

For more than 150 years, The Great Atlantic & Pacific Tea Company Inc. (A&P) has served families throughout North America with freshness, quality, variety, and value. With corporate headquarters in Montvale, N.J., A&P operates over 300 stores in the United States under 7 different brands, including conventional supermarkets, food and pharmacy combination stores, and discount food stores. A&P employs 34,000 associates, with concentrated scope of operations in Connecticut, New York, New Jersey, Pennsylvania, Delaware, and Maryland.

Joseph Gisondi, VP of National Retail Sales, stated, “Skinny Nutritional Corp. and A&P look forward to building and cultivating the Skinny Water brand through various advertising mediums which will include circular/ad sales, displays, sampling events and joint promotions.” Skinny Water is available in over 14,275 retail stores nationwide.

The Skinny Water® lineup features six great-tasting flavors: Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up), Pink Citrus Berry (Power), and Goji Black Cherry (Shape). Every bottle of Skinny Water® has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.

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