The value of customization is well known as a major factor in customer appeal. It offers a link to the consumer that more generic offerings cannot. Customization doesn’t have to mean sitting down with every person to determine individual preferences, but rather simply recognizing the range of market needs and opportunities in a given class of products. It’s the reason that there are different models of cars and many choices of ice cream.
Skinny Nutritional makes effective use of this principle in its Skinny Water line of health beverages. The company has managed to develop multiple offerings, each of which is formulated to meet specific health needs.
• Lemonade Passion Fruit (Total-V)
Vitamins B3, B5, B6, B12 + C (energy, mental clarity and whole body vitality)
Vitamin A (essential for the eyes, as well as skin and immune system replenishment)
Vitamin E (boosts red blood cell and muscle development)
Magnesium + Folic Acid (helps absorb calcium for bone health and energy production)
Calcium (builds strong skeletal system)
Potassium (helps maintain cellular hydration)
• Orange Cranberry Tangerine (Wake Up)
Vitamin C (powerful antioxidant, boosts immunity; good for skin, teeth, bones blood vessels)
Vitamin A (promotes vision health)
Vitamin E (Vitamin A regulator, neutralizes free radicals, maintains healthy-looking skin and hair)
Calcium (builds strong skeletal system)
Potassium (helps maintain cellular hydration)
• Raspberry Pomegranate (Crave Control)
SuperCitriMax® (a patented form of an herbal extract rich in hydroxycitrix acid (HCA), naturally derived from the Garcinia Cambogia fruit native to parts of Asia and known for its appetite suppressing qualities, with each 1,500 mg SuperCitriMax® serving providing 900 mg of HCA)
Calcium (builds strong skeletal system)
Potassium (aids in the regulation of the body’s water balance, helps the body hydrate and replenish)
• Sport Goji Black Cherry (Shape)
Vitamins: A, E, B3, B5, B6
Calcium (mineral/electrolyte, promotes strong, healthy bones & teeth, muscles, nervous system)
Magnesium (mineral/electrolyte, activates metabolic enzymes and are critical for energy generation)
Potassium (mineral/electrolyte, blood regulator and stabilizer, helps heart, brain, kidney, muscles)
• Acai Grape Blueberry (Hi-Energy)
Acai Extract (contains powerful antioxidants)
Guarana (natural caffeine stimulates metabolism)
Ginseng (combats fatigue and stimulate metabolism)
Vitamins B3, B6 & B12 (energy, metabolism, skin, muscle tone, helps immune and nervous system)
Calcium (builds strong skeletal system)
Potassium (helps maintain cellular hydration)
• Sport Sport Blue Raspberry (Fit)
Vitamins: B3, B5, B6
Calcium (mineral/electrolyte, promotes healthy bones & teeth, muscles, nerves)
Magnesium (mineral/electrolyte, activates metabolic enzymes, energy generation)
Potassium (mineral/electrolyte, blood regulator, healthy heart, brain, kidney, muscle, water balance)
• Sport Pink Berry Citrus (Power)
Vitamins: A, E, B3, B5, B6
Calcium (mineral/electrolyte, promotes healthy bones & teeth, muscles, nerves)
Magnesium (mineral/electrolyte, activates metabolic enzymes and are critical for energy generation)
Potassium (mineral/electrolyte, blood regulator, healthy heart, brain, kidney, muscle, water balance)
• Sport Kiwi Lime (Active)
Vitamins: B3, B5, B6, C
Calcium (mineral/electrolyte, promotes healthy bones & teeth, muscles, nerves)
Magnesium (mineral/electrolyte, activates metabolic enzymes, energy generation)
Potassium (mineral/electrolyte, blood regulator, healthy heart, brain, kidney, muscle, water balance)
For additional information, visit the company’s websites at www.SkinnyWater.com
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