Thursday, June 21, 2012

Remark Media, Inc. (MARK): SharecareNow Names Top 10 Influencers of Online Fitness Conversation

Yesterday, Sharecare, through its SharecareNow website, announced the “SharecareNow 10 – Fitness” list, which recognizes the ten most influential people driving fitness conversation online. The list includes individuals from celebrity personal trainers to television personalities to bloggers, and is compiled with the goal of pushing the online public towards better health.

SharecareNow is an online social media platform centering on the Q&A format. The site allows users to gain information on health and wellness by making available information on relevant articles, and allows healthcare professionals and brands to gather and utilize data and best practices. Sharecare was created by Jeff Arnold and Dr. Mehmet Oz, in partnership with Harpo Studios, Remark Media, Sony Pictures Television, and Discovery Communications.

The individuals included in the list are: Jillian Michaels, Cassey Ho, Sarah Klein, Karla Walsh, Paige Waehner, Adam Bornstien, Jessica Smith, Gina Harney, Bob Harper, and Chris Freytag. The list, including further details, is available for download at www.sharecare.com.

Inclusion in the SharecareNow 10- Fitness list requires that influencers must have demonstrated a consistent impact on fitness-specific conversations online over the past year, measured and quantified through a proprietary algorithm based on more than 40 individual metrics. Sharecare will host a Twitter Chat using @SharecareNow on Friday, June 22, to discuss exercise safety in summer heat.

Mike Clark, chief science officer for Sharecare and CEO of the National Academy of Sports Medicine, said, “Learning about the most effective and beneficial physical training activities is essential when developing a personalized fitness program to improve one’s lifestyle. Our hope is that people searching for fitness information online can rely on Sharecare experts and the SharecareNow 10 – Fitness list to determine which fitness solutions are right for them, and how to optimize their fitness goals in order to live healthy and active lives.”

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