Friday, May 11, 2012

Obscene Jeans Corp. (OBJE) Subsidiary Signs Deal to Develop Games

Yesterday, Obscene Interactive, a subsidiary of Obscene Jeans Corp., announced that it has signed a deal to develop electronic games in-house that would span multiple platforms such as iOS, Android, and Facebook. These games will focus on utilizing a Free To Play (FTP) model, in which games are free for users but facilitate microtransactions within the game.

Obscene Interactive is focused on producing social gaming applications, with a technology platform that allows the company’s titles to be accessed by users globally and across multiple OS platforms.

Obscene’s strategy is utilizing the viral nature of social platforms like Facebook to reach millions of new customers, potentially in a matter of seconds. The company will be releasing products within the gaming sector alongside companies such as Zynga, Glu Mobile, and Majesco.

“The in-house developer will work directly with Obscene Interactive’s Creative Director to produce hot new games configured to capitalize on the rising demand for fun and engaging social and mobile games,” said Obscene Jeans CEO Paul Watson. “By engaging this developer, we have also strengthened our internal capabilities to identify and vet other innovative games and gaming companies.”

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