iPass announced that it has expanded its European channel partner program to target mobile device management (MDM) market adjacencies. Through these initiatives, the global Wi-Fi service and enterprise mobility leader aims to recruit new MDM channel partner experts, which will assist them in capitalizing on the growth of remote working and consumerisation of IT.
Partners with MDM expertise can now complement their existing mobility solutions with iPass’ Open Mobile platform. The platform provides access to the world’s largest commercial Wi-Fi network with over 800,000 hotspots in 118 countries. With the simplified iPass channel program, customers can gain a competitive edge and expand revenues with a predictable and recurring stream. This is accomplished, in part, by selling complementary market services such as secure remote access and mobile connectivity management.
“Businesses are looking for solutions that offer insight, security and cost-control into an increasingly mobile workforce with a growing ‘bring-your-own-device’ work culture. iPass value-added-resellers (VARs) can help companies address these issues with iPass Open Mobile, which offers IT departments an efficient way to deal with onboarding multiple devices, controlling network costs and offer access to the world’s largest Wi-Fi network to keep mobile workers securely connected and productive everywhere,” said René Hendrikse, iPass vice president EMEA.
Participating resellers can benefit from the joint sales and marketing program, with marketing development funds, business development assistance, and sales leading to further increase their revenue generation potential. iPass will also assist partners with case study and press release development to help to attract new customers.
“By providing the channel with a range of sales and marketing support we are enabling them to respond and monetize to some of the challenges highlighted in the Mobile Workforce Report,” said Hendrikse. “Businesses are becoming increasingly frustrated with 3G costs and there exists a significant opportunity for resellers to present seamless global Wi-Fi access. The new channel program provides resellers with the tools necessary for successful selling, ensuring that staff have the training and support to help them close opportunities and benefit from recurring customer revenues,” added Hendrikse.
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