Next 1 Interactive, a media company specializing in travel and real estate operating through its wholly owned travel subsidiaries Maupintour and NextTrip, today announced that M80, a division of WPP plc, will assist in the implementation of Next 1’s CONNEXT1 proprietary travel industry video advertising program to increase both tour bookings and cooperative travel marketing budgets with key travel partners.
CONNEXT1 is designed to capitalize on Maupintour’s existing travel industry relationships and Next Trip’s extensive travel video library to target online travel-researching consumers.
Utilizing technology capable of identifying targeted video advertising opportunities, the program will monitor more than 75 million traveling consumers and will provide targeted video advertising opportunities for travel industry specialists.
M80’s expertise is in the implementation of social media-generated information. The company will provide Maupintour with ongoing program support for the strategy, content distribution, optimization, and response analytics involved.
“The CONNEXT1 solution is a dramatic contrast to virtually all traditional marketing programs that count on mass marketing reach to capture a small, interested audience. It will not only provide consumers access to the product they want, when they want it, but will do so with video clips that connect key travel suppliers with the specific audience they desire to reach. It is very exciting to be working with M80,” Bill Kerby, CEO of Next 1 stated in the press release.
For more information visit www.nxoi.com
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