One of the keys to successful marketing is finding a good way to get people to give your product a try. That’s exactly what ProGaming Platforms, developer of an advanced commercial multiplayer gaming platform, is expecting to do with its recently announced new puzzle game, designed to showcase the platform’s capability to transform virtually any web game into a multiplayer competitive game of skill. The platform’s first commercial use will be serving the online advertising industry by allowing different organizations to hold multiplayer tournaments in order to increase traffic to websites.
Social gaming, via social networks, is an industry that continues to expand, now representing commercial activity worth billions in annual sales, with some expecting it to top $5 billion by 2015. Hundreds of millions of people now regularly play online social games, though the name may suggest more socialization than actually occurs in the online gaming environment.
The potential for marketing is becoming clear to vendors, including such big-name advertisers as McDonald’s. Nobody any longer thinks social gaming is just a fad with a limited shelf life. In fact, nearly half of all people who are considered gamers play on social media platforms, usually with their friends. Add to this the fact that mobile devices, which of course stay with the users virtually all day, are increasingly the device of choice, and the possibilities for communicating with and capturing a young and willing-to-spend market become clear.
In the case of ProGaming, its new game, a puzzle game that targets the extensive worldwide jigsaw puzzle market, will hopefully give users a taste of the company’s high-function gaming platform, and begin building a base that will attract advertisers. The company will continue to grow the game, and already plans to implement a Facebook API to provide a rewards-based experience to the game.
For additional information, visit the company’s websites at www.ProGamingCorp.com and www.ProGamingCorp.info
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