Today, Ace Marketing & Promotions announced that the Boston University Cosmetic & Laser Center will utilize Ace’s Mobiquity Networks over a 20-week period to promote their services and treatments to mall visitors in Boston’s historic Back Bay. The center is located in Boston Medical Center’s beautiful new Shapiro Center.
Mobiquity Networks allows advertisers to deliver mobile content and rich media via Bluetooth or Wi-Fi to on-the-go shoppers’ mobile devices. Mobile devices with Bluetooth set to “visible” or “discoverable” are detected and prompted with an opt-in message to receive the rich media content from the advertiser; those answering “Yes” will receive the content. The users can also access the content by connecting to Mobiquity’s Wi-Fi Network throughout the mall. The content is always free to the end-user, including no data charges — advertisers pay Mobiquity Networks a set fee or on a per-download basis.
This advertising medium provides shoppers with engaging content as they move about the mall environment. Shoppers do not have to check-in, download an application or be tracked by GPS, eliminating three major barriers in location-based mobile marketing. Ace’s Mobiquity Network units are strategically positioned near entrances, anchor stores, escalators, and other high-traffic and high dwell-time areas throughout each mall, creating a “cloud” to maximize advertising messaging reach and frequency.
Some popular campaign elements delivered through this medium include coupons, special event offers, movie trailers, calendar reminders, mobile applications, ring tones, and wallpapers.
Dean Julia, CEO of Ace Marketing, said, “The interest for campaigns using our Mobiquity Network is rising rapidly. We believe our mobile solution is the most effective way to reach shoppers at the point of purchase. We anticipate a steep ramp-up of advertisers utilizing our network over the next six months.”
For more information please visit www.mobiquitynetworks.com
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