CommerceTel Corp., provider of proprietary mobile marketing technologies and solutions, today announced that the Houston Texans football team has increased its mobile subscriber base by more than 200 percent using CommerceTel’s patented mobile marketing technology.
The Houston Texans utilized CommerceTel’s Web-based campaign and reporting platform to develop several mobile marketing initiatives to increase subscription rates to its mobile marketing programs, which include news, scores, seats, and offers. The team also implemented the campaign to engage more fans via the mobile channel, thereby driving higher sponsorship value.
“The response from our fans reflects the success of our venue and the technology supporting it,” Nick Schenk, director of Integrated Media at the Houston Texans stated in the press release. “We’ve seen an unprecedented increase in our mobile audience since implementing CommerceTel’s solution. We believe we have only started to tap the vast opportunities to increase fan experience and sponsorship value through CommerceTel’s mobile marketing platform.”
CommerceTel’s campaign management and reporting platform created customized mobile tactics and graphics, such as the Verizon Wireless Play of the Game, Houston Texans Community Player of the Month, and Pix-to-Screen campaigns, which allowed fans to send pictures from their camera phones for real-time display on the team’s preseason television broadcasts and digital signage around Reliant Stadium.
During the 2011-2012 NFL season, the Houston Texans used the mobile messaging campaigns for live score updates, injury reports, transactions and player autograph appearances, and more. The team reports that each mobile messaging campaign generated subscriber growth rates of more than 100 percent. The Houston Texans’ mobile news alerts campaign grew by 206 percent.
“The Texans have implemented a variety of innovative mobile tactics to increase engagement with their fans,” Michael Falato, senior vice president of Business Development and Sales at CommerceTel. “We’re very pleased to be a part of their success in building an even stronger direct connection with their fan base, and ultimately higher sponsorship revenues.”
For more information visit www.commercetel.com
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