SoundBite Communications recently announced the acquisition of mobile marketing company 2ergo Americas, a subsidiary of 2ergo Group plc. Obtaining 2ergo broadens SoundBite’s base of clients and the mobile marketing services the company offers.
SoundBite provides cloud-based marketing communications focused on two markets: hosted contact centers and mobile marketing, with existing clients including Global 500 and Fortune 500 companies, while facilitating 2 billion customer interactions annually. 2ergo’s marketing clients include Fox News, Fox Sports, the Australian Broadcasting Corporation, U.S. Cellular, Orange, Aviva, and Fidelity, among others.
With 2ergo, SoundBite will receive the ability to provide services such as SMS, mobile coupons, QR code, and mobile web platforms, as well as carrier-grade scalability and Latin American connectivity. SoundBite will also become an authorized reseller of podfi, 2ergo’s contactless redemption and in-store location service. Furthermore, 2ergo Group will become a reseller for SoundBite Engage and SoundBite Insight products, a communications platform and demographic data collection system, respectively.
Jim Milton, president and CEO of SoundBite Communications, said, “We are excited to add the clients, technology and employees of 2ergo Americas to the SoundBite family. This acquisition, combined with the 2ergo Group strategic relationship, will help establish SoundBite as a top player in mobile marketing. We are committed to our mission of enabling clients to harness the power and ubiquity of the mobile device to establish lifelong profitable customer relationships, and we will continue to invest in achieving this goal.”
“Today’s announcement with SoundBite accelerates 2ergo Group’s mobile leadership strategy in three ways,” commented Neale Graham, founder and CEO of 2ergo Group. “First, the proceeds from the sale of 2ergo Americas will help accelerate our podifi development efforts. Second, while we increase our focus on podifi, we are delighted that, in SoundBite, we found a home for our Americas’ clients and a staff that shares our values and passion for client success. And finally, the strategic relationship allows both parties to leverage each others’ best-in-class technology.”
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