Today, Organic Plant Health, the ingenious provider of a variety of healthy, organic-based products for the care of trees, turf, flowers, gardens, shrubs, and ornamental beds (including fertilizers, soil conditioners, and even disease/insect infestation products), reported on the expansion strategy for the first half of 2012, offering valuable insights to the market as to the company’s action items and goals.
President and CEO of OPHI, Billy Styles, has done a superb job with the Charlotte, NC-based company, already landing the company’s branded products on store shelves in some 25 independent retailers throughout the Carolinas, where a keen market of environmentally conscious Do-It-Yourself homeowners and commercial landscape companies have fallen in love with the offerings.
By late 2011 management finished organizing their tactical strategy via a series of key meetings, readying for the initiation of reporting entity status, which was achieved just last Friday (Feb 10). This is just 14 months after going public and since Friday, management has been working aggressively to implement the defined strategy with utmost efficiency. Among the elements of the OPHI strategy is a more frequent and much more consistent approach to disseminating key updates to shareholders about internal workings of the company.
Styles noted it would be of great importance to assure shareholders via the maintenance of an “open and active line of communication”, as the mandatory 5-month quiet period has generated quite a volume of unanswered buzz. Styles pledged to keep loyal shareholders up to speed and that while every news item may not be earth-shattering, he feels confident that it will create greater overall situational awareness, allowing shareholders to be clued-in to emerging trends and events before they become big news.
Styles emphasized that while dedication to continually increasing shareholder value was paramount, OPHI knows that the core of the business is a community of customers for whom the company will show daily commitment. Styles underlined the significance of the homeowners, gardeners, commercial business, and farmers who have propelled the company to success and reaffirmed that OPHI would continue to show unflagging support for the customers.
By providing accurate, easy to understand protocols, educational materials, videos, and other resources to Americans, Styles is confident that OPHI can not only help to advance sustainability on the cultural level by continuing to provide innovative products, but also by helping to shape the underlying forces. Customers are eager to help create healthier landscapes and a healthier environment, and OPHI will be positioning its products to deliver results.
Additionally, goals for early 2012 include adding on key personnel in the areas of regional and national sales, administrative, marketing, and communications, as well as financial management. All these hires will be done to help crystallize the corporate architecture and allow OPHI to access new revenue streams while expanding existing ones, all with the overarching goal of improved efficiency.
company VP and COO at OPHI, Alan Talbert, echoed his colleagues’ sentiments roundly, adding that the opportunity to expand scope significantly, while getting distribution of the product portfolio really rolling would accelerate momentum in the retail area as hundreds of new retail partners are added in coming months/years.
Talbert noted that while this “full-scale expansion” would not occur overnight, the company is full-throttle and will focus on executing the strategy in a manner consequent with the confidence bestowed by OPHI shareholders over the past 14 months.
For more information on the announcement, or for more information on the company itself, please visit the Organic Plant Health, LLC website at: www.OrganicPlantHealth.com
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