The recent announcement by True 2 Beauty of a major online marketing agreement with Direct Market Professional, Inc. was simply the latest step in an ongoing scale-up of True 2 Beauty’s marketing efforts. The agreement calls for DMP to manage a comprehensive affiliate program for True 2 Beauty, manufacturer and distributor of all-natural sexual enhancement products. Online marketing offers the company the biggest margins, but, until now, has grown organically, with almost no advertising. The new arrangement provides a revenue sharing plan, opening up thousands of DMP network websites.
The DMP agreement is an example of True 2 Beauty’s continuing efforts to implement a comprehensive marketing program for LibiGrow and its various other products. The company has also begun developing television commercials, with plans for celebrity endorsements, print ads, social media promotion, and industry trade shows. In addition, Kretek International, a leading distributor for convenience stores and other retail chains, is working closely with True 2 Beauty to integrate their marketing efforts with a major ramp up in retail distribution. Kretek represents a potential of 40,000 retail locations throughout North America.
Well before all the new marketing initiatives, True 2 Beauty was already having trouble keeping up with orders. The company realized early on that additional marketing efforts would have to be matched with significant increases in production capacity. To this end, the company is in the process of growing a new production facility in City of Commerce, California. The new facility will include multiple high-volume production lines able to handle True 2 Beauty’s unique packaging. The goal is to be able to produce and package up to 20 million pills per month by the end of 2011, a huge increase from the 1 million pills per month that the company was turning out last year.
For more information, visit the company’s websites at www.True2BeautyInc.com and www.LibiGrow.com
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