Spare Backup, Inc., which engages in the development and marketing of online backup software and services to customers in the US and Europe, recently announced that it has maintained KCSA Strategic Communications, a leading communications firm based in New York, to lead the Company’s investor relations program.
KCSA will carry out a comprehensive communications campaign that is designed to build more awareness of Spare Backup Inc. in the investment community. Over its nearly four-decade career, KCSA has established a worthy reputation for its representation of public companies. Todd Former, who is the Manager Partner of KCSA, will be leading the KCSA team and will provide strategic counseling on financial communication matters.
Cery Perle, Chief Executive Officer of Spare Backup, Inc., commented, “Spare Backup is at an inflection point in its business, having recently moved from development stage to operations supported by cash generation and a strategy designed to generate and uphold rapid growth. We believe the substantial growth in the mobile device market coupled with demand for data protection and storage from individuals and small-to-medium-sized businesses using these devices provides a significant opportunity for us to leverage a strong product portfolio and unique marketing strategy to provide an end-to-end solution to the market.”
Todd Former added, “Moving from the development stage to revenue generation is the perfect time to launch a communications campaign and bring the Spare Backup story to the investment community. Spare Backup’s cloud-based data backup and transfer services provide the basis for a compelling story, particularly following its entrée into the global mobile data backup market through its acquisition of Tarsin. We are excited to work with Cery and management team to support a communications program that we believe will broaden the Company’s exposure and increase shareholder value.”
“We look forward to working with KCSA to communicate our recent and future successes to the investment community. Over the past seven years we have worked to develop comprehensive white label solutions and the first totally automated online backup service. We are now well positioned to become a global leader in the remote backup space and we are pleased that KCSA will be on board to help us garner greater awareness among investors,” concluded Mr. Perle.
The company also announced that it will be holding a conference call in order to discuss the recent acquisition of Tarsin, recent corporate developments, and the company’s overall outlook for 2011 and onwards. The conference call will be on April 5, 2011 and will be held at 11:00 AM Pacific Daylight Time (2:00PM EDT). The dial in number for the US/Canada is (877)-407-9205. International callers can access the conference call by dialing (201)-689-8054. The teleconference replay will be available until 11:59 PM on April 8, 2011.
For more information on Spare Backup and its products, visit the company’s website at www.sparebackup.com
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