Flow Society, a division of Passport Brands, announced this week that it has signed lacrosse star and fan favorite, Connor Martin, to an exclusive marketing and product collaboration deal. Connor plays for the Colorado Mammoth of the National Lacrosse League and the Denver Outlaws of Major League Lacrosse and is known for his high-flying style of play and off-the-wall backflips. Both on and off the field, Connor has a large following as his “Con bro Chill” personality, original music and videos has earned the flamboyant athlete icon status amongst young lacrosse players and across social websites such as YouTube, Facebook and Twitter.
Connor endorsing the Flow Society brand will support the competitive edge and uniqueness of Passport products. As explained by Bob Stec, CEO of Passport Brands,
“Having Connor join our Flow Society team adds to our authentic position in the lacrosse segment and provides us a presence in the fashion, music and video arenas. Connor will play a major role in keeping us in touch with the target consumer as well as communicating our brand personality to this audience. We are honored to bring Connor into our brand family.”
Connor will act as the primary brand ambassador for the brand and will handle personal appearances, autograph signings, exclusive videos and camp appearances for the Flow Society Tour of events throughout the lacrosse season. The partnership was launched at the Big City Classic at the Meadowlands on April 3 and will continue throughout the lacrosse season. Additionally, the company will develop and market an exclusive collaboration line of signature apparel and gear that will be co-branded with Flow Society and the celebrity himself. The product line is in development and is expected to launch in key retailers for Spring 2012.
Commenting on the new deal, Connor stated, “From my head to my toes I can’t feel my legs! That is how excited I am to be a part of Flow Society. They are a brand that aligns very well with what I do as an athlete and with my Con Bro Chill nonsense. The way they love our game, have fun and deliver loud, bright colored gear makes my head spin with all of the possibilities and fun we are going to have. At the end of the day, they want to support me being me, and I’m ecstatic about that. This is going to be Boom Town.”
Passport Brands is a design, merchandising and marketing company that specializes in upper end niche branded apparel and accessories. The company operates a disciplined and focused marketing and sourcing platform for a diverse and growing portfolio of brands. Currently, the company operates the Marithe+Francois Girbaud jeans line for young men, Flow Society brand of authentic lacrosse gear and Brandina: The Original line of handbags and accessories for women.
More information on Passport Brands and its divisions can be found on the Company’s website at www.passportbrands.com
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