CommerceTel Corp., a leader in developing marketing solutions and platforms for mobile devices, announced recently that it has acquired Txtstation, a provider of interactive mobile marketing solutions.
Since the year 2004, Txtstation has been on the front lines for mobile interaction—creating campaigns that bring together the passion of live broadcasts and events with the universality of mobile messaging. Txtstation enables broadcasters, event owners, sponsors and general media to communicate with fans and viewers directly via their mobile phones. Txtstation integrates its extensive mobile and interactive formats with its portfolio of cutting edge technologies to provide state-of-the art and effective solutions.
Txtstation hosts a vast list of clients, including: KCAL/CBS Los Angeles, the NFL Network, AT&T, Univision, The Golf Channel, Atlanta Falcons, Miami Dolphins, Utah Jazz, Raycom Sports, Kroenke Sports, Philadelphia Eagles, Motor City Casinos, and Southwest Airlines. Txtstation has its main offices in Austin, Los Angeles, Chicago, Denver, and Auckland, New Zealand.
The integration of Txtstation’s industry digital display technology and CommerceTel’s cutting edge C4 platform creates fully integrated SMS, MMS, and IVR driven digital display solutions that CommerceTel believes is the best of the best in the market. It produces a platform based on the web that can output HD-quality graphics and various animations to screens through broadcast, stadium boards, or even digital signing. Viewers have the ability to text or picture message to a short code or call a cell phone number in seconds and the real time results will appear right on the screen live.
The consumers are able to engage in the display in a very fun and interactive way, as well as improving the overall response rate for the display. For example, the Golf Channel is provided with a complete solution for mobile integration on-air and online via its network graphic system, which creates a turnkey solution that allows all real-time votes to be accumulated on screen while creating different text clubs featuring automated scoring alerts and various other content. Fans can receive online polls, voting, and text-to-wins with the Gold Channel as well. They can also join in to text clubs through text messaging or online through an entry form.
Commenting on the announcement, CommerceTel’s CEO, Dennis Becker, stated, “Txtstation has done a fantastic job pioneering real-time interactive mobile solutions via digital display. Its top tier client list is a testament to its innovative technology and outstanding team. The acquisition will not only immediately expand our customer and revenue bases, but will provide an opportunity to accelerate our growth by cross-selling and up-selling our respective customers with what we believe is the most robust interactive mobile marketing solution available today.”
“It is with great enthusiasm that we combine our business with CommerceTel,” added Fraser Heaven, Chairman of Txtstation. “It is a natural progression of our longstanding relationship. The synergies of this business combination are undeniable and we are very excited to play a major role in CommerceTel’s ambitious growth plans.”
CommerceTel describes the full terms of the transaction in detail in a report that was previously filed with the U.S. Securities and Exchange Commission.
For more information on CommerceTel Corporation, visit their company website: http://www.commercetel.com
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