BAZI International, www.drinkbazi.com – the formulators of healthy, energy-packed beverage shots under the BAZI® label, reported engagement of 24-year veteran sales and marketing agency Advantage Sales & Marketing (ASM) today to aid the nationwide expansion of the BAZI brand.
The dedication to scientifically formulating the very best and healthiest products, maintaining the utmost in quality ingredients and delivering it all with a great taste that packs a punch, has made BAZI renown the world over among top athletes, including Olympic competitors.
With a client list 1,200 names long, including some of the top companies in North America and revenue approaching $1B, ASM leads North America as a premier sales and marketing agency with an army of over 30k associates in 66 offices.
Convenience stores sales will spearhead the BAZI brand’s success and ASM is ideally positioned to deliver optimal results. With direct access to over 500 chains and 260 wholesalers, ASM’s laser-focused convenience store team will help realize the cradle-to-cart, full-spectrum solution BAZI needs and for which ASM is known.
By continuously maintaining tight-knit, so-called top-to-top relationships with key personnel from various positions throughout the supply chains within the convenience store industry, ASM is able to dovetail such product launches neatly into the overall logistical structure.
Natural specialty is another channel in which ASM has established a strong footing and the two companies plan to explore this venue through the BAZI launch as well.
Indeed, the Irvine, CA headquartered ASM is quite expert at crafting highly customized marketing strategies that incorporate the entire gamut of potential sales lines and its Austin, Texas-based convenience store division has made a reputation for itself as well.
Executive VP of Sales and Marketing at BAZI, Debbie Wildrick, is counting on precisely this ability of ASM’s to supercharge the BAZI rollout into retail outlets nationwide and called the newly formed relationship a perfect solution for launching the brand efficiently and on schedule.
CEO of BAZI, Kevin Sherman, touted the reputation of ASM as a leader in driving growth of consumer packaged goods, especially in the convenience store channel and said the relationship effectively was like adding 100 highly trained and experienced staff to the sales force.
Sherman seemed eminently confident of the forthcoming results and encouraged investors to take a closer look at what is shaping up to be a massive product rollout into a demand-rich consumer space.
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