Wednesday, December 8, 2010

True 2 Beauty, Inc. (TRTB.PK) Announces License Agreement for Balkan Countries

True 2 Beauty, Inc. announced today the “LibiGrow” family of products will soon be available in several “Balkan Countries” in Europe. Some of the countries mentioned in the press release include Albania, Greece, Kosovo, Montenegro, Romania and Slovenia.

Furthermore, the distributor has received an option based on sales volume targets during the first six months of 2011 to acquire distribution for Russia and Ukraine at a license cost of $500,000 per country. This is in addition to the profit per pill the company currently receives.

Both Television and Online advertising are planned for Greece during the first quarter of 2011 at an approximate cost of $600,000. The Distributor bears the cost of Government licensing for sales and distribution to retail and wholesale customers throughout the Balkans.

Alex Hbaiu, President and CEO of True 2 Beauty, Inc., stated, “We are very pleased to be rapidly expanding our distribution channels to Europe and elsewhere with our ongoing negotiations and ability to bring our ‘expanding line of lifestyle products’ to people outside the U.S. market. It’s just a continuation of our company motto, “Not Because They Need It, Because They Want It!”

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