Yesterday, Total Nutraceutical Solutions (“TNS”) announced that they have entered into an exclusive agreement with Koch International of Seoul, Korea for TNS dietary supplements. Koch, with experience in marketing via radio, television, newspapers and the internet, will be promoting TNS products in the expanding health care product market of Korea.
TNS is a biotechnology research company focused on mushroom research and development, as well as their discovery and use in food and health care products, including preventative health care formulations. The company is also involved in the areas of animal husbandry and livestock feeds.
Despite an economic downturn in Korea, consumers in that country continue to buy over the counter natural dietary supplements regularly. This will be the market Koch hopes to capitalize on with an aggressive push to establish the TNS brand. TNS and Koch have engaged E-ZRA to register TNS products as functional foods with the Korea Food and Drug Administration. E-ZRA has 20 years of experience with such regulatory matters and will also act as a consultant.
Suk Whan Chang, a principal and founder of Koch, is a graduate of both MIT and the Slaon School of Management. Regarding the agreement, Chang stated, “We are extremely excited about the opportunity to introduce and distribute natural organic mushroom-based dietary supplements to a growing population of health conscious Korean consumers. Our networks of sales and marketing partners are keen to help distribute these products throughout Korea.”
“The Korean distribution agreement represents a significant event in the TNS aggressive growth strategy as our company moves our portfolio of health care products into international markets,” stated Marvin S. Hausman MD, CEO of TNS. “We believe that the TNS-Koch partnership will lead to increased sales and revenues for both companies.”
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