Plus Products (CSE: PLUS) (OTCQB: PLPRF), a hemp and
cannabis food company using nature to bring balance to consumers’ lives, is
executing a strategy to become the world’s strongest cannabis brand by
establishing itself as a strong Consumer Packaged Goods (“CPG”) company in
California. Following its success in the Golden State, the company plans to
move on to new markets, products and consumers (http://ibn.fm/hsdpB). An article
discussing the company reads, “In identifying key steps in its plan, PLUS
conducted extensive research. As a result, PLUS noted that the strongest
companies in the world are typically built by focusing on becoming the best at
one thing. As prime examples of this, PLUS cites Cargill in the agriculture
sector, Coca-Cola and Budweiser in the Consumer Packaged Goods (CPG) sector and
Target and Walgreens in the retail sector. With those companies as examples,
PLUS chose to become ‘hyperfocused’ on building a brand in the CPG cannabis
space, because CPG brands have the highest value potential in traditional
industries. . . . After continued analysis and study, Plus Products notes in
its investor presentation that brands are typically built on the foundation of
an iconic product. PLUS has been determined to establish an iconic product in
the edibles sector, which offers the most defensible price premiums. The
company has done exactly what it set out to do: offering iconic cannabis
gummies — Plus Uplift and Plus Unwind — that have been ranked the top two
best-selling cannabis products in California, controlling 21% of the gummies
market share in the state.”
To view the full article, visit http://ibn.fm/sVWCy
About PLUS
PLUS is a hemp and cannabis food company focused on using
nature to bring balance to consumers’ lives. PLUS’s mission is to make cannabis
safe and approachable, beginning with high-quality products that deliver
consistent consumer experiences. PLUS is headquartered in San Mateo,
California, and has 80 employees. For more information, visit the company’s
website at www.PlusProductsInc.com.
NOTE TO INVESTORS: The latest news and updates
relating to PLPRF are available in the company’s newsroom at http://ibn.fm/PLPRF
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