Nightfood Holdings (OTCQB: NGTF), the award-winning ice
cream company addressing America’s $50 billion-dollar nighttime snacking
problem, today announced that it has partnered with WeStock’s new “Radish”
service to add Jessie Trinchard as Nightfood’s Sales Director. According to the
update, TechStars alum company WeStock introduced Radish, a shared Sales
Director program. Radish provides growing brands a shared, industry leading
sales director to oversee and coordinate national sales to assist in quickly
and affordably reaching revenues of $3M – $5M, at which time they’d typically
bring on a full-time sales director. Trinchard is an industry veteran with over
a decade of experience serving in sales and marketing management positions for
high-growth brands in the food and beverage sector. “With new supermarket
chains committed for early 2020, and major marketing initiatives in the works,
it’s definitely time to add a national sales director,” Nightfood CEO Sean
Folkson said in the news release. “We expect these marketing programs to
drive a significant, immediate, and sustainable increase in consumer pull and
sales velocity upon launch. This should lead to more chains adding
Nightfood here in 2020, in addition to the soon-to-be announced chains that
have already committed. This is shaping up to be a very exciting quarter
for all shareholders and we’re going to need all hands on deck. Jessie’s
experience will be a huge asset throughout this national rollout.”
To view the full press release, visit http://ibn.fm/ZSbTu
About Nightfood Holdings
Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc.
and MJ Munchies, Inc. After manufacturing their first pint in early 2019,
Nightfood secured ice cream distribution in multiple Top-10 supermarket chains
in the United States, with concentrations in the Carolinas, Mid-Atlantic, the
upper Midwest, and New England. Management has also begun to focus on
distribution of Nightfood sleep-friendly ice cream in hotels across the United
States, and is currently available in certain locations of chains such as
Fairfield Inn & Suites (Marriott), Hilton Garden Inn (Hilton), Staybridge
Suites (InterContinental Hotels Group), and Residence Inn (Marriott). On Feb 8,
2019, it was announced that Nightfood ice cream won the 2019 Product of the
Year award in the ice cream category in a Kantar survey of over 40,000
consumers. On June 26, 2019, Nightfood was named Best New Ice Cream in
the 2019 World Dairy Innovation Awards. Over 80% of Americans snack regularly
at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and
an annual spend on night snacks of over $50 billion dollars, the majority of it
on options that are understood to be both unhealthy, and disruptive to sleep
quality. Scientific research indicates these unhealthy nighttime cravings are
driven by human biology. Willpower is also weakest at night, contributing
to unhealthy night snacking behavior, and the majority of night snackers report
feeling both guilty and out-of-control when it comes to their nighttime
snacking. Because unhealthy night snacking is biologically driven, and not a
trend or a fad, management believes the category of nighttime-specific
nutrition, which Nightfood is pioneering, will be a billion-dollar category. MJ
Munchies, Inc. was formed in 2018 as a wholly owned subsidiary of Nightfood
Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and
marijuana edibles and related spaces. The Company is seeking licensing
opportunities to market such products under the brand name “Half-Baked”, for
which they’ve successfully secured trademark rights. For more information,
visit www.Nightfood.com.
NOTE TO INVESTORS: The latest news and updates
relating to NGTF are available in the company’s newsroom at http://ibn.fm/NGTF
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