- Merger
with Pura Vida Health seen as mutually beneficial for both players in the
CBD health and wellness space
- EMOR’s
Pura Vida business plan allows the company to achieve full vertical
integration
- The
company promises quality control of CBD product offerings, from seed to
shelf
Emerald Organic Products Inc. (OTC: EMOR), a diversified
cannabidiol (CBD)-focused health sciences company, recently announced the
completion of a definitive plan to merge with Pura Vida Health LLC, a health
and wellness company focused on using natural ingredients – including the
increasingly desired CBD – to help customers achieve optimal health. This
mutually beneficial merger is expected to allow Pura Vida to become a flagship
brand for Emerald Organic Products and position the former for maximum market
penetration, with the help of EMOR’s proven track record in product branding
and sales.
“We believe in the all-star team we put together, we have
proven experts in cannabis, hemp, CBD,” Pura Vida CEO and Executive Chairman
Matt Dill stated in a news release (http://ibn.fm/tfRrQ). “I am talking all phases: planting,
farming, extracting, the whole way, fully vertical.” Commenting on how his
company will benefit from the alignment with Emerald Organic Products, he
noted, “Add a group of professionals with a track record of successful branding
of products, hundreds of millions in sales, [it’s] very exciting.”
Pura Vida is focused on bringing products to market that are
engineered to help people live their healthiest lives. The company is committed
to providing the highest quality products using natural ingredients and
third-party testing (http://ibn.fm/j5YKm).
Coupling Pura Vida’s insistence on quality with EMOR’s marketing muscle is
expected to lend the combined firm an advantageous position in the burgeoning
industry.
Based out of New York, Emerald Organics Products plans to
market its recently commercialized line of vitamins and supplements both across
the nation and in certain foreign countries. Its Pura Vida business plan will
allow it to achieve full vertical integration – ensuring absolute quality
control, from seed to shelf. The process includes careful monitoring of hemp
growth and CBD extraction and following the product through manufacturing and
production at its facilities in Oregon and New York, respectively. By
overseeing each stage, Emerald Organics Products will be one step closer to its
goal of ‘leading the hemp revolution’ (http://ibn.fm/lWjJt).
Creating a symbiotic relationship between the two companies,
the merger comes at an opportune time. According to Grand View Research, the
global cannabidiol market was valued at $4.6 billion in 2018 and is forecast to
experience an impressive CAGR of 22.2% through 2025 (http://ibn.fm/PS3WC). In the
health and wellness industry, there is particularly high demand for products
infused with CBD due to its healing properties, including its efficacy in
treating anxiety, depression and stress; its mitigation of cancer symptoms; and
other applications. As government legalization and approval continue to roll
through North America, the potential for companies bringing CBD offerings to
market is also anticipated to grow.
Emerald Organic Products Inc. is engaged in the development
of vitamins and supplements with cannabidiol (CBD) health and wellness
products. The hemp-based proprietary Pura Vida CBD products include CBD
vitamins, chewable CBD gummies and gummy bears, vaporization CBD liquids,
drinks, CBD tinctures, CBD cosmetics and others.
For more information, visit the company’s website at www.Emerald-Organic.com
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480.374.1336 Office
Editor@QualityStocks.com
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