A report from the influential Pew Research Center on Social Media Usage: 2005 – 2015 (http://dtn.fm/CMs6K) has discovered that ‘65% of adults now use social networking sites – a nearly tenfold jump in the past decade’. The Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. Social networking sites have created a parallel world that is beginning to rival the physical one, a trend that is only likely to grow. These changing dynamics are opening up novel approaches that marketers and promoters might take. And to help them do so effectively, Agora Holdings (OTC: AGHI), parent company of Geegle Media, has introduced a social media management tool called FRAME.
The Social Media Marketing Industry Report 2015 (http://dtn.fm/r75VU) published by the Social Media Examiner recently surveyed over 3,700 marketing professionals. The findings are revealing. Ninety percent (90%) of respondents felt that ‘their social media efforts have generated more exposure for their businesses.’ Seventy-seven percent (77%) saw their ‘traffic’ increase. Presumably, traffic here refers to online visitors. About equal numbers of the marketers surveyed reported that they used social media to nurture fans and followers (69%) and to gain marketplace intelligence (68%).
The results from social media marketing appear to be substantial. Some sixty-five percent (65%) said they were able to generate leads from those who responded to their social media efforts. In addition, fifty-one percent (51%) reported improved sales. Fifty-eight percent (58%) saw their search rankings improve, while fifty-five percent (55%) were able to develop business partnerships because of their social media outreach. The effects of social media marketing also had a more direct impact on the bottom line. Half of those surveyed claimed marketing costs fell because of their foray into social media.
Many marketers (66%) believe Twitter (NYSE: TWTR), LinkedIn (NYSE: LNKD) and YouTube are the best channels for their social outreach efforts. Ninety-three percent (93%) use Facebook (NASDAQ: FB) at present, and sixty-two percent (62%) plan to increase their activities on that platform. Facebook and LinkedIn are the two most important social networks for marketers. When allowed to only select one platform, 52% of marketers selected Facebook, followed by LinkedIn at 21%.
This data unveils a brave new world not unlike the one in The Tempest. Like Miranda in the Shakespearean classic, we may be unaware of the dark side. Nevertheless, there is no turning back now. We have crossed the Rubicon.
FRAME is a social media management platform that is particularly ideal for investor relations and public relations firms. From a single dashboard, a promoter can publish brand-relevant messages to all of an organization’s corporate social media accounts and so enable the company to build campaigns in a faster, more efficient and easier way. FRAME also offers a number of advanced functions. With it, social media return on investment (ROI) can be measured, for example. At present, FRAME is integrated with a number of leading social networks, including Twitter, Facebook, and Instagram. Work is underway to integrate the platform, which is available on Android, iOS and desktop, with LinkedIn, Google+, YouTube and Tumblr.
For more information, visit www.agoraholdingsinc.com
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