Wednesday, November 9, 2016

Net Element, Inc. (NETE) Staying Up-To-Date with Point-of-Sale Industry Trends

Every year, new predictions are published regarding the point-of-sale industry. Optimus Information published an article entitled “5 Point-of-Sale Industry Trends for 2016” (, which highlighted some predictions for the past year. These included the growth of cloud-based point-of-sale, people using more tablet point-of-sale systems, the strength of mobile point-of-sale, the ability for full integration with business analytics thanks to new point-of-sale systems, and the acceleration of e-pay and chip card payments.

This year saw an emergence of new cloud-based systems cutting down the use of expensive, proprietary, and hard-to-maintain hardware and software. This phenomenon has allowed merchants to cut out high up-front costs, software issues, and upgrade costs. Not only this, cloud-based point-of-sale systems have given business owners the chance to access their new systems more conveniently from their mobile devices.

However, it is not just the ease of use and lower costs that make cloud-based point-of-sale systems more popular. One of the most important reasons for the adoption of these new systems is the full integration with business analytics and decision processes. This means that data compiled about customers can be integrated with not only the financial side of the business but also business development and marketing functions within the organization.

Another predicted trend that has grown this year is the use of mobile point-of-sale. Mobile point-of-sale systems incorporate customer devices so that they can make a purchase decision on their device without going to a specific location. With this in mind, companies worldwide are adapting their point-of-sale systems to suit growing customer trends.

Net Element, Inc. (NASDAQ: NETE), a technology driven company that specializes in the emergence of mobile payments and value-added transactional payments, has stayed up-to-date with these emerging trends, allowing it to position itself for growth in the United States. The company’s key products include restaurant, retail, and mobile point-of-sale solutions; retail payment solutions; mobile transaction solutions; and reports and analytics.

The company wants to enable global commerce, driving transactions through all channels. NETE’s solutions are tailored to its clients in order for them to keep up with their customers’ needs. Services they offer include mobile payments, marketing solutions, and business analytics.

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