Wednesday, October 26, 2016

Moxian, Inc. (MOXC) and Its Magnetic Marketing Mix

Moxian, Inc. (OTCQB: MOXC) is using its new media marketing solution to make a strong play in the Asian marketing industry. Headquartered in Shenzhen, China, the company offers some of the biggest interactive marketing products of the mobile internet era for social and business communities. It provides merchants with tangible opportunities to strengthen their outreach to consumers, and it delivers win-win solutions that allow companies to use big data to gain considerable insight into their operations, as well as their competitors’. With its online-to-offline integrated approach, Moxian infuses major mojo into a company’s marketing plan.

When Moxian Chairman and CEO James Tan was interviewed by Asian Fund Space in May 2016, he spoke about the company’s strategies for success. Even more so, the resulting article ( revealed the three things management estimates Moxian needs to do to become a successful internet company. One, Moxian needs to identify a market need and its potential to deliver the products that would be in demand. Two, Moxian needs to emphasize quality over quantity with respect to writing and design code. Three, Moxian needs to develop the ability to design and build the infrastructure that will enable it to deliver products and support services to the market it has identified.

It has been three years now since Moxian was founded and the company is still very much technology driven. About half of Moxian’s staff of 170 (approximately 80 people) are focused on research and development (R&D). And, out of these 80 staffers, about 20 focus on end-product development while the remaining 60 are general R&D staffers.

Since its founding in 2013, Moxian has maintained an active product release and operations schedule. In October 2013, it launched its Moxian App 1.0 for beta in China and Malaysia. The following spring, it set up sales and marketing departments in Malaysia and Mainland China, and, shortly after, registered 50,000 merchants and 300,000 global users for its app. By September 2014, it had kicked off development of its Moxian+ platform, and, in the summer of 2015, it opened a new office in Shenzhen and also co-hosted and sponsored the Xinhua New Media Integrated Conference (Moxian’s deal with Xinhua, in particular, marked a major milestone in its development). Finally, later that October, the company completed the launch of its Moxian+ User App and Moxian+ Business App.

Over the years, the thriving new media market has given rise to a fast-growing net advertising sector in China and the rest of the world. In China alone, the advertising market is expected to hit around $80 billion in 2016. With about half of this number coming from mobile ad revenue, Moxian’s management sees this development as welcome news as the company has been preparing to tap into this booming market for quite some time now.

For more information, visit the company’s website at

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