Wednesday, January 30, 2013

ZBB Energy Corp. (ZBB) Secures Access to Massive Russian/CIS Distributed Energy Markets via Deal with Established Distributor

ZBB Energy, developer and manufacturer of extremely sophisticated energy storage and on/off-grid intelligent power control platform solutions which allow for easy integration of both conventional and renewable sources, announced entry into the Russian and Commonwealth of Independent States (CIS) markets in a big way today via inking of a strategic relationship with the firmly established, Moscow-based distributed generation supplier, BPC Engineering.

This play affords ZBB a huge in with relevant markets, spring boarding product penetration into these vast arenas thanks to BPC’s network of connections that circuit the entire space. The strategic agreement mandates that not only will BPC support ZBB’s product portfolio across its entire consumer end-point array (effective immediately), but that an initial purchase order (already received) is made for a complete ZBB EnerSystem™, consisting of the revolutionary EnerStore™ flow battery and EnerSection™ power/control center.

President and CEO of ZBB, Eric Apfelbach, posted this as another big win on the leaderboard for ZBB in the energy storage and power control platform sector. Apfelbach emphasized how the deal shows that once again ZBB can execute mightily where identified convergence of grid infrastructure demand, a massive growth market, and a “trusted partner with the skills to sell/support” the company’s equipment creates a perfect storm of opportunities.

Apfelbach beamed with excitement at the potential for the company’s extremely modular concepts and designs, underscoring how such systems can be rapidly deployed into this vast market with virtually zero engineering effort, bringing non-stop ROI to end users while making ZBB and BPC rich. BPC is the ideal partner here for sure, having been established back in 1995 and then rising quickly to a position of considerable prominence in banking technologies, power systems, and chemical technologies as well. BPC is in a perfect position to distribute ZBB’s products and sits at a kind of nexus for several key Russian/CIS industries, with a clear reputation for cutting-edge technology and time-honored practice, the hardware will practically sell itself on strength of BPC’s reputation alone.

CEO of BPC, Alexander Skorokhodov, asseverated these sentiments wholeheartedly, adding that the tremendous prospects for what is the most advanced hardware in its segment, look to BPC as a wonderful chance to really connect with their core Russian consumer base that has been eagerly anticipating such breakthroughs in distributed generation. Skorokhodov was keen on the robust engineering that will help amp up long-term reliability and efficiency, obviously content with this marriage of bleeding-edge technological advancement and rock-solid performance capability represented by the ZBB lineup.

Executive VP of Global Business Development for ZBB, Dan Nordloh, impressed by the significant market BPC has carved out in Russia and the CIS, dropped some major kudos to BPC management for developing such a hearty network of firm relationships spanning these giant markets. Nordloh pointed to how BPC has managed to not only continue to innovate, but also maintain the complex juggling act required to make good use of ZBB’s offerings, a juggling act that runs the gamut from selling to supporting distributed power and energy system deployments in the field. Nordloh conveyed the excitement at ZBB over getting the first installation done and embarking on what should be a very mutually profitable strategic relationship between the two companies.

If you would like more information on ZBB Energy, visit www.ZBBenergy.com

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