MEDL Mobile, a developer, acquirer, and publisher of mobile apps, has teamed up with EUE/Sokolow and producer Damon Harman to act on their vision of turning the company’s popular App Incubator platform into a television show.
The App Incubator allows persons with an idea for an app to submit their concept to get the ball rolling for possible development. Since the program’s launch in 2009, MEDL Mobile has received more than 125,000 app submissions and has developed dozens of apps from the Incubator, and some submitted ideas have achieved top recognition, ranked at No. 1 on the Apple App Store.
Such success has motivated the company to move forward with its own idea of launching a show based on the mobile technology with a primary focus on the idealists themselves.
“Demand for our App Incubator continues to be strong with new ideas coming in every day,” Dave Swartz, MEDL Mobile president and CEO stated in the press release. “But what’s more fascinating than the ideas themselves are the people behind them. Television is the perfect medium to bring the Incubator to life in a big way.”
The Incubator and the apps it has created have garnered attention by several mainstream media outlets, including CNBC, ABC, FOX, The Guardian, The Washington Post, The LA Times, Forbes, CNN, and The BBC.
“With the popularity of shows like Shark Tank, we’ve seen that viewers want to see shows with real stakes, including the American Dream of launching your own business or product,” said Sam Sokolow, president of EUE/Sokolow. “The App Incubator TV Show is a high stakes competition but it’s also a great platform for telling meaningful stories, experiencing people’s digital dreams and organically building online and mobile communities through the apps the show launches. The show will be a home run on so many levels.”
The show will feature contestants working with a panel of technology “Luminaries,” who will chip away to narrow the field until one app is chosen for production each week. A panel of technology Luminaries is now being cast and MEDL Mobile said that it plans to present the show to potential network partners in the first quarter of 2013.
For more information visit www.medlmobile.com
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