MMRGlobal, through its wholly owned operating subsidiary MyMedicalRecords Inc., provides secure and easy-to-use online Personal Health Records (PHRs) and electronic safe deposit box storage solutions. The company today announced it will begin offering its MyMedicalRecords PHR at the Mickey Fine Pharmacy chain in Beverly Hills beginning May 10, 2012.
MMRGlobal pointed out Mickey Fine Pharmacy’s established presence in the Los Angeles area, attracting many movie stars, athletes, business leaders, and politicians. MMRGlobal’s program offer Mickey Fine customers a 30-day MyMedicalRecords.com PHR account, which covers up to 10 family members, including pets, and incorporates the company’s MyEsafeDepositBox so that users can securely store important documents, accessible from any Internet-connected device.
Each MyMedicalRecords account also includes an Emergency Login portal that allows family members to login with a separate emergency password, which allows for medical personnel to instantly access potentially life-saving information — such as medications, allergies, and blood type – if needed. Non-emergency medical data in an account remains protected from view.
“Having pharmacies as a point of distribution for a Personal Health Record is a logical distribution opportunity since the pharmacy is the last stop or collection point for all prescriptions from all doctors for most individuals,” Bob Lorsch, MMRGlobal CEO stated in the press release. “Once an account is populated with a few documents, attrition is less than 3%. Consumers stick with their MyMedicalRecords accounts. This provides an ongoing revenue stream for the pharmacy from both the initial sign-up and residuals for as long as an account is active.”
Under the federal government’s HITECH Act, patients need timely, electronic access to their personal health information by 2014. Through its relationship with MMRGlobal, Mickey Fine is the first pharmacy in the nation to make a full-featured PHR available to customers its customers.
For more information visit www.mmrglobal.com
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