OPTIMIZERx Corp. provides unique platforms for consumers and doctors to help patients better afford and comply with their medicines and healthcare products. The platforms also offer pharmaceutical and healthcare companies effective ways to expand patient awareness, access and adherence to their brands.
The key announcement made today by the company is that the expansion of its SampleMD’s Rx eCoupon technology in other ePrescribing platforms is on track to double the existing reach of providers by the end of the first quarter. SampleMD allows health systems to better integrate available patient support within doctor’s and staff’s workflow.
OPTIMIZERx also announced a beta launch of a more efficient way for doctors’ offices to schedule available pharmaceutical representatives for appointments as part of its SampleMD eSchedule solution product. It will also allow pharmaceutical reps to better utilize their time educating doctors and staff. The company is initially partnering with Novartis to roll this out in two large health systems.
The company further announced that it expects fourth quarter 2011 results to show OPTIMIZERXx’s first profitable quarter ever. For additional information about the company, please visit its website at www.optimizerxcorp.com
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